Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.\nRay Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked. 
Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it. 
Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life: 
Pain: start with what hurts 
Amplify: determine how it will get worse before it gets better 
Story: find the story of a better future 
Transformation: choose the evidence worth believing 
Opportunity: discern where change can happen 
Response: set up a system that makes transformation stick 
For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

Read This or Die!: Persuading Yourself to a Better Life

Biographies & Memoirs

Goins, Jeff

Edwards, Ray

Community & Culture

HarperOne

Offers advice on choosing perennials for flowering and foliage interest, illustrates soil preparation, propagation, and care, and describes a variety of species

American Horticultural Society Practical Guides: Perennials

Crafts, Hobbies & Home

Gardening & Landscape Design

DK Pub.

THE NIGHTCRAWLER MANUAL This 144 page edition is the complete guide to harvesting and storing native (northern) nightcrawlers. Tells about methods used by experts with more than thirty photographs and illustrations. "The Nightcrawler Manual must be the most definitive work on this endeavor ever written." The New York Times

The Nightcrawler Manual

Shields Pubns

How to Sell Anything to Anyone The perfect book for anyone who writes copy. Use the secrets revealed in this book to write blog posts, articles, emails, sales letters, and ads that are powerful and persuasive... that get attention... and sell more products. Some of the secrets revealed: Three simple tricks to use in your copy that sell more. Three ways to write better copy faster. Seven ways to boost your writing creativity. Three headlines that work, and how to use them. An easy way to read the mind of your prospects.

MoneyWords: Easy-To-Use Copywriting & Marketing Secrets That Sell Anything To Anyone

Business & Money

Marketing & Sales

CreateSpace Independent Publishing Platform

How to Sell Anything to Anyone The perfect book for anyone who writes copy. Use the secrets revealed in this book to write blog posts, articles, emails, sales letters,and ads that are powerful and persuasive... that get attention... and sell more products. Some of the secrets revealed: • Three simple tricks to use in your copy that sell more. • Three ways to write better copy faster. • Seven ways to boost your writing creativity. • Three headlines that work, and how to use them. • An easy way to read the mind of your prospects.

Moneywords: Easy-to-Use Copywriting & Marketing Secrets That Sell Anything to Anyone

Createspace Independent Pub

Just Get Started is part of the powerful Quick &amp; Easy Copywriting Series by Ray Edwards. This series is perfect for anyone who wants to see more sales, have more clients, and achieve greater success in their online business. Use the secrets in these books for writing blog posts, articles, emails, sales letters, and ads that make you money. Get More Attention And Sell More Products… NOW! The Quick &amp; Easy Copywriting Series is sure to increase your bottom line no matter your level of experience. Whether you’re a beginner or expert, the tips and tricks in these books will catalyze your sales into the next level of success.

Just Get Started: Tips for Starting, Running, and Growing Your Online Business

Computers & Technology

Business Technology

MoneyWords is part of the powerful Quick &amp; Easy Copywriting Series by Ray Edwards. This series is perfect for anyone who wants to see more sales, have more clients, and achieve greater success in their online business. Use the secrets in these books for writing blog posts, articles, emails, sales letters, and ads that make you money. Get More Attention And Sell More Products… NOW! The Quick &amp; Easy Copywriting Series is sure to increase your bottom line no matter your level of experience. Whether you’re a beginner or expert, the tips and tricks in these books will catalyze your sales into the next level of success.

MoneyWords: Easy-to-Use Copywriting & Marketing Secrets That Sell Anything to Anyone

With the job market in a state of flux, and many former corporate employees striking out on their own, there is a new focus on self-owned businesses and the entrepreneurial spirit. And the new frontier is the internet. But much like the brick and mortar model, online sales has its own lingo and requires a new approach to sales language. Ray Edwards’ new book, "Writing Riches", opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career. For instance: * You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds! * You want to know how changing just a few words on your website can double or even quadruple your sales--overnight! * You already know the magic profit power of killer copy--but don't want to shell out $30,000 (or more) every time you need sales copy written. * You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. * You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. Whether new to the world of online sales writing, or a veteran with a desire to take it to the next level, "Writing Riches" is the perfect source for success.

Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy

Morgan James Publishing

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: <ul>
<li> The universal hidden structure behind all persuasive copy. </li> <li> How to avoid the most common copywriting mistakes. </li> <li> A simple technique for writing copy that’s easy to read. </li> <li> How to write powerful short copy for social media. </li> <li> Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! </li> <li> Tons of templates, examples, and checklists guaranteed to improve your copy. </li> <li> ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic. </li> </ul>

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

See the best price to sell, buy, or rent books by Edwards, Ray. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Edwards, Ray

See the best price to sell, buy, or rent books by Edwards, Ray. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Read This or Die!: Persuading Yourself to a Better Life

American Horticultural Society Practical Guides: Perennials

The Nightcrawler Manual

MoneyWords: Easy-To-Use Copywriting & Marketing Secrets That Sell Anything To Anyone

Moneywords: Easy-to-Use Copywriting & Marketing Secrets That Sell Anything to Anyone

Just Get Started: Tips for Starting, Running, and Growing Your Online Business

MoneyWords: Easy-to-Use Copywriting & Marketing Secrets That Sell Anything to Anyone

Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often