Every time a builder visits a competitor's new home neighborhood, that's market research. Every interview with an architect or interior designer and every portfolio review adds to market research. Every meeting with miffed homeowners, every celebratory block party - well, you get the idea. You are probably conducting informal market research already. Find out how to analyze and use this information to your greatest advantage in From Good Market Research to Great Marketing: A How-to Guide for Home Builders. Collecting market and buyer information requires skills you can readily learn with a little practice. The potential for increasing profits is enormous. New home marketing expert Colleen Edwards discusses how to determine your audience, develop a product that meets their needs, and promote your homes and services to this target audience. From low cost market research you can conduct yourself to advice on hiring a consultant, Edwards examines a wide variety of market research techniques. Full of interviews, examples, and stories of real builders, From Good Market Research to Great Marketing will help you develop the skills to: • Perform your own market research by talking to customers, visiting competitors products, and accessing local information resources • Conduct focus groups to identify key issues that impact what you build and how you market. • Use exit surveys and satisfaction studies determine your strengths and weaknesses • Address influential audiences, such as land sellers and approval boards, early in the building process Implement your research findings to select the best media for advertising

From Good Market Research To Great Marketing: A How-To Guide for Home Builders

Business & Money

EDWARDS, COLLEEN

Industries

BuilderBooks

What if: when kids die, they really DO become angels; and are able to have adventures, travel anywhere they want, and help children who are still living on Earth? What if? Erik and Dakota with the Angels, a Middle-Grade illustrated Fantasy book, explores those possibilities.\nBased on my real-life nephews who passed away in 2009, Erik and Dakota, 10 and 11-year-old brothers from the inner-city of Washington, DC find themselves, along with their mother, as angels. After meeting Meranda, a 12-year-old angel-girl from the Congo with big yellow hair and an even bigger personality, they set off to explore a world they were never able to experience while living on the Earth. Erik, the protagonist and older brother, narrates their adventures and develops into a competent leader and protector.

Erik and Dakota with the Angels

Children's Books

Science Fiction & Fantasy

Halo Publishing International

This book is inspired by the scripture Eccleciastes 11: 1 & 2 NIV versionInvest In Many Ventures "Ship your grain across the sea; after many days you may receive a return. Invest in seven ventures, yes, in eight; you do not know what disaster may come upon the land." What is the word saying, diversify your investments my people so if disaster comes you will be able to survive.

SEVEN TO EIGHT INCOME/INVESTMENT STREAMS: Lest the Land Become Desolate

Xlibris US

See the best price to sell, buy, or rent books by EDWARDS, COLLEEN. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by EDWARDS, COLLEEN