The fourth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 15 to 32 in 2009, and it includes a special supplement on the iGeneration--children under age 15. The Millennial generation numbers 76 million and accounts for 25 percent of the total population--almost equal to the Baby-Boom's share. The iGeneration numbers 57 million and accounts for another 19 percent of the population.The Millennials: Americans Born 1977 to 1994 examines young adults who are establishing themselves in the household and labor market at a difficult time. This large generation is critical for business success. Not only is it responsible for putting the first African American in the White House, but its technological sophistication makes or breaks many products and services. In these difficult economic times, perhaps no generation is more important to business than Millennials. The Millennials will tell you what you need to know.For those who track generational change, the special supplement on the iGeneration included in this book will give you a preview of what is to come. The chapters in the special supplement examine children and their families, documenting trends in family incomes, children's health, even how parents use their time.The Millennials: Americans Born 1977 to 1994 is designed for easy use. Its 11 chapters examine Millennials' Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. An additional nine chapters in the special supplement examine children and their families: Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, and Time Use.New to this edition is the Attitudes chapter, based on data from the recently released 2008 General Social Survey. Also new are tables on the use of alternative medicine, the Census Bureau's latest population projections to 2025, and estimates of household wealth from the Survey of Consumer Finances. The chapter on time use, with unpublished data from the American Time Use Survey, shows how young adults and parents prioritize their time.Each new generation of Americans is unique and surprising in its own way. With The Millennials: Americans Born 1977 to 1994 on your bookshelf, you won't be surprised by the unique characteristics of young adults, and you will be prepared for the generation that follows them. With this information in hand, you will be better able to cater to their wants and needs in this difficult time.

The Millennials: Americans Born 1977 to 1994

Politics & Social Sciences

Editors of New Strategist Publications

Social Sciences

New Strategist Pubns

The sixth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but influential generation spanning the ages of 33 to 44 in 2009. Although their numbers are small, Generation X is a vital part of the nation's commerce and culture. They account for the largest share of the nation's parents. Many were new homebuyers and got caught up in the housing bubble. How is the economic downturn affecting their incomes and spending? This book is your guide to these important consumers. One of the most distinct features of Generation X is its diversity, with blacks, Hispanics, and Asians all accounting for a significant proportion of the whole. Generation X: Americans Born 1965 to 1976 shows how Gen Xers are changing and what to expect from them in the future. Generation X: Americans Born 1965 to 1976 is designed for easy use. It is divided into eleven chapters, organized alphabetically--Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.The sixth edition of Generation X presents labor force data for 2008. The Census Bureau's latest population projections to 2025 are also included, along with estimates of household wealth from the Survey of Consumer Finances. The Health chapter includes new tables on the use of alternative medicine. The Time Use chapter presents unpublished, detailed data on how Generation X allocates its time.With Generation X: Americans Born 1965 to 1976 on your bookshelf, an in-depth understanding of this struggling and influential generation is at hand.

Generation X: Americans Born 1965 to 1976

The United States is experiencing the worst economic downturn in a generation. Incomes are falling, poverty is rising, and net worth has declined. As the country adjusts to the new economic reality, it is vital to stay on top of these socioeconomic trends. The seventh edition of American Incomes (the first edition of which was selected as a Best Reference Source by Library Journal) is your map to the changing consumer landscape.American Incomes has the facts you need to stay competitive in an unpredictable economy. It is a one-stop resource for understanding the economic status of Americans--how the incomes of men and women are changing, which households have money left over after paying for the necessities (valuable discretionary income figures calculated just for this book), who is wealthy, and who is poor.These accurate and reliable statistics on Americans' demographics and financial trends can be all yours without the drudgery of having to comb through hundreds of pages of online government spreadsheets.

American Incomes: Demographics of Who Has Money (American Money Series)

Business & Money

Marketing & Sales

The sixth edition of Racial and Ethnic Diversity is a profile of a U.S. population that is growing more diverse much faster than many had predicted. Hispanics are the largest minority, Asians are the most affluent, and blacks are making big gains in education and earnings. New to this edition of Racial and Ethnic Diversity is a chapter on attitudes by race and Hispanic origin that is based on data from the General Social Survey. You also get, in addition to detailed estimates and projections of the U.S. population by race and Hispanic origin, the latest socioeconomic data on blacks, Hispanics, Asians, and American Indians. Also included are data on the spending of Asian, black, Hispanic, and non-Hispanic white households, plus wealth data from the Survey of Consumer Finances. Unpublished data from the American Time Use Survey, broken out by race and Hispanic origin, reveal how each group, including Asians and American Indians, prioritize the average day. Population projections to 2025 are in this volume, as well as tables on college enrollment, retirement plan participation, and the use of alternative medicine. Racial and Ethnic Diversity is designed for easy use. It is divided into five sections devoted to the major racial and ethnic groups: American Indians, Asians, Blacks, Hispanics, and Non-Hispanic Whites. A sixth section provides comparative information for the Total Population. Also included is a seventh section on attitudes by race and Hispanic origin. Within chapters, where data are available, identically structured tables appear for each racial group.Racial and Ethnic Diversity gives you the opportunity to discover the many ways Americans are the same--and different. With such knowledge, you will be closer to understanding where the future will take us.

Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites

Quick and easy access is the goal of The American Marketplace: Demographics and Spending Patterns. Designed for convenience, The American Marketplace draws on scores of government and proprietary sources to give you a population profile of the United States in one handy volume. Its hundreds of tables are organized into 11 chapters covering attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth. New to this edition of The American Marketplace is a chapter on attitudes based on data from the 2008 General Social Survey. Also new is a chapter on time use that examines data from the 2007 American Time Use Survey. Plus, you get a look at the latest data on the changing housing market and demographic profiles of who owns those homes. Included are the latest income and labor force data and new projections of the Asian, black, and Hispanic populations to 2025. Data in the spending chapter reveal how spending patterns are changing. The wealth chapter has been updated with the latest and most timely findings from the Survey of Consumer Finances.

The American Marketplace: Demographics and Spending Patterns

Reference

Writing, Research & Publishing Guides

The United States is experiencing the worst economic downturn in a generation. Incomes are falling, poverty is rising, and net worth has declined. As the country adjusts to the new economic reality, it is vital to stay on top of these socioeconomic trends. The seventh edition of American Incomes (the first edition of which was selected as a Best Reference Source by Library Journal) is your map to the changing consumer landscape. American Incomes has the facts you need to stay competitive in an unpredictable economy. It is a one-stop resource for understanding the economic status of Americans--how the incomes of men and women are changing, which households have money left over after paying for the necessities (valuable discretionary income figures calculated just for this book), who is wealthy, and who is poor. These accurate and reliable statistics on Americans' demographics and financial trends can be all yours without the drudgery of having to comb through hundreds of pages of online government spreadsheets.

American Incomes: Demographics of Who Has Money

American Health: Demographics and Spending of Health Care Consumers

American Health: Demographics and Spending of Health Care Consumers provides a comprehensive look at the demographics of health care consumers and the services they use, ranging from fish oil supplements to mammograms, from doctor visits to birth control pills. American Health includes detailed health care spending data from the federal government's highly respected Consumer Expenditure Survey and the less well-known Medical Expenditure Panel Survey. It presents the latest data on health care coverage and the reasons why people do not have health insurance. It has the latest information on the growing girth of the population, in pounds and percentages. It examines teen attitudes toward sex and teen and adult use of contraception. It explores the changing attitudes of Americans toward the role of the federal government in providing health care in the United States. American Health is divided into 14 chapters, each examining a different facet of health care. The topics are Addictions, Aging, Alternative Medicine, Attitudes toward Health Care, Births, Coverage and Cost, Deaths, Disability, Diseases and Conditions, Health Care Visits, Hospital Care, Mental Health, Sexual Attitudes and Behavior, and Weight and Exercise. Each chapter includes tables showing the demographics of health care consumers as well as explanatory text and charts revealing the most important trends.

Best Customers: Demographics of Consumer Demand

Best Customers is a unique guide to how changing demographics are reshaping the consumer marketplace. In Best Customers experts and novices alike can see at a glance who spends the most and who controls the largest market share--often surprisingly different--on over 300 products and services that are organized into 21 chapters that focus on entertainment, groceries, transportation, etc.--everything a consumer might buy. Based on unpublished data--you can't find this on the Internet--from the Bureau of Labor Statistics' valuable Consumer Expenditure Survey, Best Customers brings you insights into household spending by householder age, income, type, race and Hispanic origin, region of residence, and educational attainment.Each item's data table is accompanied by text that identifies the best customers, analyzes spending patterns, describes spending trends for the product over the past few years, and predicts future trends based on changing demographics.

Household Spending: Who Spends How Much on What

Starting a new business? Repositioning your products? Americans are still spending money, but only those who are on top of the trends will know who the spenders are. The 15th edition of Household Spending: Who Spends How Much on What reveals where the money is.The annual spending data in Household Spending allow you to compare and contrast spending by a host of demographic characteristics to determine market potential and the dollar size of each market, identify your best customers, and understand which segments account for the largest share of spending.You get the answers by the demographics that count--age, income, household type, high-income households, region of residence, race and Hispanic origin, and education. The book's introduction describes how the book is organized and how to use the four different type of tables in each chapter: Average Household Spending, Indexed Household Spending, Total Household Spending, and Household Market Shares.Beginning with an overview chapter on spending in 2008, the book then examines spending hundreds of products and services organized into 11 chapters on apparel, entertainment, financial, food and alcoholic beverages, gifts for people in other households, health care, household operations, shelter and utilities, transportation, and a chapter encompassing personal care, reading, education, and tobacco.The appendices include an examination of the methodology behind the Consumer Expenditure Survey, on which the book is based; Percent Reporting Expenditure and Amount Spent, Average Quarter 2008; and Spending by Product and Service Ranked by Amount Spent, 2008. Also included are a table of contents, list of tables, glossary, and index.

Education & Reference

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Books by Editors of New Strategist Publications

See the best price to sell, buy, or rent books by Editors of New Strategist Publications. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Millennials: Americans Born 1977 to 1994

Generation X: Americans Born 1965 to 1976

American Incomes: Demographics of Who Has Money (American Money Series)

Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites

The American Marketplace: Demographics and Spending Patterns

American Incomes: Demographics of Who Has Money

American Health: Demographics and Spending of Health Care Consumers

Best Customers: Demographics of Consumer Demand

Best Customers: Demographics of Consumer Demand

Household Spending: Who Spends How Much on What