Revealing how the continuing cycle of fraud and reform has helped shape the modern economy, a collection of the most colorful and important scandals in business history from the pages of the premier business magazine includes the story of Enron, the Orange County bankruptcy, Sotheby's and Al Taubman, and others.

SCANDAL!: Amazing Tales of Scandals that Shocked the World and Shaped Modern Business

Business & Money

Editors of Fortune Magazine

Business Culture

Liberty Street

Decisions equal success-nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson &amp; Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company. ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions "CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the C-suite moves that separated winners from the competition." - Samuel J. Palmisano, Chairman and former CEO, IBM "A great resouce! Learning about how others make great decisions can help you make great decisions! A fascinating, practical history that can change the way that you make decisions. Required reading for decison-makers- at all levels!" -Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There. "When you look at the best business decisions that have been made throughout the years, a clear pattern emerges: The best decisions require not only great insight, but courage and commitment as well. The greatest business leaders are the ones who focus their energy not solely on profits, but on improving people's lives. These important lessons from our past, which this book brings to light, are more relevant than ever today." -Bill Ford, Executive Chairman, Ford Motor

FORTUNE The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

Harnish, Verne

Finance

TI Inc. Books

Decisions equal success--nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson &amp; Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

FORTUNE The Greatest Business Decisions of All Time: Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business.

Steve Jobs leaves behind an extraordinary legacy, putting him in a class with America's greatest industrialists. He was the most innovative business leader of our time, the man FORTUNE named CEO of the Decade in 2009. Now from FORTUNE comes the richly illustrated story of his life at the helm of Apple, based in part on three decades of FORTUNE stories about the cultural icon who revolutionized computing, telephones, movies, music, retailing, and product design. FORTUNE was with him every step of the way, describing in unparalleled detail the career of a man with relentless drive and a single underlying passion-to carry out his vision of how all of us would use technology. In the end he was proved right a billion times over, and his company became one of the most successful enterprises on the planet. All of these chapters are the product of deep reporting. In many cases FORTUNE's writers spent hours interviewing Jobs and delving into his mind. The result is a singular journalistic collection, which will leave you with a comprehensive picture of a man who changed the world, a picture that is complex in the making yet simple in its triumph.

Fortune the Legacy of Steve Jobs 1955-2011: A Tribute from the Pages of Fortune Magazine

Biographies & Memoirs

Professionals & Academics

Presents a collection of anecdotes, personal stories, valuable lessons, advice, wisdom, and guiding principles from some today's top business leaders and entrepreneurs, including Jack Welch, Peter Drucker, Meg Whitman, Andy Grove, Bill Gates, and others, who share the secrets of their success in business and in life.

Fortune: Secrets of Greatness