<p>This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.</p>

Business Marketing: Connecting Strategy, Relationships, and Learning

Business & Money

Dwyer, F. Robert

Tanner, John F.

Tanner,John

Management & Leadership

McGraw/Hill/Irwin

Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Marketing & Sales

<p>Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.</p>

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