<p>An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. 30,000 first printing.</p>

Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising

Business & Money

Dusenberry, Phil

Management & Leadership

Portfolio Hardcover

<p>An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.</p>

One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

Marketing & Sales

Portfolio Trade

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Books by Dusenberry, Phil