The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.

Conversations in Communication, Volume 2: Customer Relationship Management (CRM) as a Function of Public Relations

Business & Money

Dunham-Carson, Jabaree

Skills

Full Media Services

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Books by Dunham-Carson, Jabaree

See the best price to sell, buy, or rent books by Dunham-Carson, Jabaree. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Conversations in Communication, Volume 2: Customer Relationship Management (CRM) as a Function of Public Relations