Business Economics (360 Degree Business)

The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers. This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas.  Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.

Business & Money

Dransfield, Rob

Economics

Routledge

Business for Foundation Degrees and Higher Awards

Heinemann Educ.

This student text offers full coverage of the core units for Business HNC/D, reinforcing the theory with case studies and activities to develop students' knowledge and understanding.

Business for Higher Awards

HARRIS, ROD

Needham, David

Coles, Martin

Rawlinson, Maureen

Heinemann Educational Publishers

Provides all the information needed to deliver the BTEC National core unit "Working in Organisations" through relevant tasks and case studies. It gives students opportunities to consider their own skills and personal development by carrying out research, working in teams, and managing time.

Business and Finance for Working in Organisations: Student's Book

Education & Teaching

Needham, Dave

Schools & Teaching

Heinemann Educational Books - Secondary Division

This core textbook is completely matched to the revised specifications for the BTEC Higher National Certificate and Diploma awards for Business and Marketing. This single volume gives your students all the information and theory they need to cover this option route. The units are matched to the structure for the BTEC awards.Discussion points and tasks in each chapter reinforce the marketing theory and help students understand the subject.Contemporary case studies show the students how marketing really can work for businesses.References from current academic research and journals support the theory in the textbook.Further reading lists with plenty of references give students the opportunity to pursue particular areas.Deeper analysis of marketing concepts appropriate to this level of study makes this text ideal for CIM and other marketing course.

Marketing for Higher Awards

SHAW,Mark

Fooley, David

Marketing & Sales

Butterworth-Heinemann

Two student books cover 18 units from the BTEC National course, and an accompanying Tutor's Resource File with CD-ROM provides essential support for tutors with the preparation and delivery of lessons. Activities clearly match the assessment requirements of the course, so your students build up plenty of confidence as they go along.Your students need a good depth of theory at this level, but we've related it clearly to actual business practice. They'll be motivated by seeing how they could apply the theories they are learning to real business.Motivating case studies and examples are taken from a wide range of large and small organisations, to give students plenty of exposure to the types of businesses they might end up working in.The supporting Tutor Resource File gives you plenty of extra help in running the course.

Btec National Business Student Book

Dooley, David

Richards, Catherine

Guy, Phil

Heinemann College

This book covers, in a clear and accessible format, all that students need to know to understand the more difficult areas of business. It explains the most important elements of Business Law with a user-friendly approach, enabling students to gain an understanding of the subject in relation to the wider subject area of Business Studies. It contains a character, 'Dr. Proctor', who acts as the vehicle for enlightening students with simple principles, diagrams and concepts.

Understanding Business : Business Law Made Easy

Nelson Thornes Ltd

Business Economics introduces the theory and practice of economics for non-specialist students new to the topic. Business Economics, Second Edition, is designed to provide a general introduction to the discipline of Business Economics, covering an important part of first year studies and beyond. The new edition retains the successful structure of the previous edition but, like any good business economics text, includes new and updated case studies and examples to reflect present-day economic global realities. Suitable for introductory-level students who are seeking a comprehensive but accessible way in to the subject, Business Economics, Second Edition, is bolstered by a host of activities, review questions and further reading, making it the ideal choice for undergraduate students and lecturers.

The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers. This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas. Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.

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Books by Dransfield, Rob