Writing for the Reader's Brain: A Science-Based Guide

What makes one sentence easy to read and another a slog that demands re-reading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology and psycholinguistics, this book provides a practical, how-to guide on how to write for your reader. It introduces the five 'Cs' of writing - clarity, continuity, coherence, concision, and cadence - and demonstrates how to use these to bring your writing to life. It also shows you how to do all this whilst also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind - and, quite possibly, your life.

Reference

Douglas, Yellowlees

Words, Language & Grammar

Cambridge University Press

The Reader's Brain: How Neuroscience Can Make You a Better Writer

Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.

Science & Math

Behavioral Sciences

Have you ever found yourself re-reading the same sentence four or five times and thought "I should get more sleep"? Are you clueless as to why one paragraph just seems to "flow" while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humor with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.

The Biomedical Writer: What You Need to Succeed in Academic Medicine

Co-authored by a leading ophthalmology researcher and a professor with fifteen years of experience teaching writing in the biomedical sciences, The Biomedical Writer addresses ways to use psychology and neuroscience to equip researchers and clinicians with an understanding of how effects like priming, primacy, recency, framing, and apparent paradoxes can make or break your articles and grant proposals. The Biomedical Writer covers everything from making sentences readable, effective, and memorable to working with collaborators under unforgiving deadlines. Going far beyond the basic structure and content of manuscripts and proposals, this guide to writing in biomedicine also focuses on topics that include handling negative results and the most important and neglected step in submitting manuscripts to journals.

Grant, Maria B.

Medical Books

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Books by Douglas, Yellowlees

See the best price to sell, buy, or rent books by Douglas, Yellowlees. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Writing for the Reader's Brain: A Science-Based Guide

Writing for the Reader's Brain: A Science-Based Guide

The Reader's Brain: How Neuroscience Can Make You a Better Writer

The Reader's Brain: How Neuroscience Can Make You a Better Writer

The Biomedical Writer: What You Need to Succeed in Academic Medicine

The Biomedical Writer: What You Need to Succeed in Academic Medicine