Die Symbole Österreichs: Zeit und Geschichte in Zeichen (German Edition)

Reference

Diem, Peter

Foreign Language Study & Reference

Kremayr & Scheriau

The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research―both active and passive as well as quantitative and qualitative―in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.

Media Audience Research: A Guide for Professionals

Politics & Social Sciences

Mytton, Graham

Dam, Piet Hein van

Social Sciences

SAGE Publications Pvt. Ltd

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Books by Diem, Peter