Based on field-tested and scientifically validated research, this eye-opening look at sales strategy turns conventional wisdom on its head, uncovering the 24 assumptions that can lead even top producers astray.

The 24 Sales Traps and How to Avoid Them

Business & Money

Dick Canada

Marketing & Sales

American Management Association

See the best price to sell, buy, or rent books by Dick Canada. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dick Canada

See the best price to sell, buy, or rent books by Dick Canada. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The 24 Sales Traps and How to Avoid Them