Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Mastering Public Relations (Master Series (Business), 6)

Business & Money

Davis, Anthony

Marketing & Sales

Red Globe Press

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical use in a noisy world of hype and mistrust?;The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: "A lot of PR is just about wining and dining, isn't it?", "Don't journalists fix the news anyway?" and "Do publicity stunts have any value?", amongst others.

Everything You Should Know about Public Relations: Direct Answers to Over 500 Questions

Kogan Page.

This book follows the progression of magazine production from the planning stage and commissioning of material, printing and production - including desktop publishing - through to publication and distribution. The book deals with the variety of skills required by a journalist whether they are working on a lavishly staffed, mass circulation publication or on a specialist journal originated by one person.  Topics covered include:  * Organization and staffing - from editors to researchers * Planning an issue, from the development of ideas to commissioning and scheduling material * Feature writing - including researching, conducting interviews and finding opening words * Pictures, photographic sessions in studios, and captioning * Presentation - the choice of typefaces, the use and treatment of pictures and the design of pages * Sub-editing, including the checking and cutting of copy, headline writing, marking for type and proofing.  Anthony Davis is a freelance journalist who has worked on magazines for more than 25 years. He was a reporter for the Sunday Express for thirteen years and then moved to TV Times as staff and freelance and as diary editor, columnist and feature writer. There is also a career guide which lists training course and ways of finding employment or setting up as a freelance.

Magazine Journalism Today

Reference

Butterworth-Heinemann

Advice to help guide the African-American male and increase his chance of success in today’s society.

Yo, Little Brother . . .: Basic Rules of Survival for Young African American Males

Children's Books

Biographies

African American Images

Dire Straits: The Dilemmas of a Fishery: The Case of Digby Neck and the Islands (Social and Economic Studies)

Economics

ISER Books

Notebook: Father And Daughter Hunting Buddies For Life

Independently published

Anthony Davis was not only the most electric college football superstar of all time but he was also my teenage idol. His exploits at Usc captured my imagination. This book reinforces everything I know about Anthony Davis - he is a man of passion with a story to tell that will inspire those who follow his path. The Notre Dame Killer has never been more candid or more relevant. -Steve Hartman Change is coming. Anthony Davis is an unsung leader in what has at last become a popular movement. -Dr. Daniel Amen. M.D

Kick-Off Concussion: How the Notre Dame Killer Recovered His Brain

Rosenberg, Jeremy

Sports & Outdoors

Lulu Publishing Services

Based on true facts and characters, Woolf Barnato inherited a fortune when his father, Barney Barnato, the diamond millionaire, died mysteriously in 1897 when Woolf was two years old. Woolf left university to serve in the Royal Field Artillery in France, Belgium and Egypt during the First World War, rising to the rank of Captain. Obsessed with racing fast cars, he saved Bentley Motor Cars from bankruptcy in 1926 taking over the company. Woolf became well-known as one of the Bentley Boys, a cadre of young wealthy men who raced Bentley cars. He won the Le Mans 24 Hour Endurance Race, three consecutive years. As a result he was considered the best racing driver of his time.

Woolf Barnato - Man About Town

History

Europe

CreateSpace Independent Publishing Platform

King of Diamonds - The Life of Barney Barnato is based on true facts and characters. King of Diamonds transports the reader to South Africa’s tumultuous diamond and gold-mining days in the late 1800’s, when thousands of fortune-seekers rushed there for riches. Many died of disease, violence or mine disasters. Most returned home as the paupers they arrived. Major figures of that era are portrayed, including ruthless empire builder Cecil Rhodes, Paul Kruger, the ill-tempered, British-hating president of the Dutch-controlled Transvaal, and an assortment of British and French speculators, who capitalized on the grueling conditions of the white and black miners.

King of Diamonds: The Life of Barney Barnato

Biographies & Memoirs

Travelers & Explorers

Peter Thiel: Life and Times of the Founder of Paypal, Board Member of Facebook and Author of Zero to One: Notes on Startups, or How to Build the Future

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Books by Davis, Anthony