This text includes techniques and methods for building web sites which are suitable for 4.0 and 5.0 web browsers.

Killer Web Sites: Hur Du Skapar De Basta Webbplatserna

Reference

David Siegel

Foreign Language Study & Reference

Pearson Professional Education

Organizing for Social Partnership: Higher Education in Cross-Sector Collaboration

The most complex social challenges – such as post-secondary access and success for under-represented students, diversification of the workforce, poverty, environmental degradation, and global health – exceed the problem-solving capacity of single organizations or societal sectors. Organizing for Social Partnership provides colleges and universities, corporations, government agencies, nonprofits, and other organizations with a model for how to effectively address these and other pressing social issues through strong, effective collaboration. This valuable book is relevant for graduate students enrolled in courses on postsecondary organization and governance, equity and diversity, access, administration, and contemporary issues. Organizing for Social Partnership will also spark dialogue among higher education leaders and their counterparts in business, government, and the social sector.

Education & Teaching

Higher & Continuing Education

Routledge

Today's moms are not the ones you thought you knew! Did you know that 32 percent of Gen-X moms have tattoos? This is just one of the fun and useful facts you'll find in this new book from the authors of The Great Tween Buying Machine. 
From their tattoos to their heavy reliance on the web for information, to their active partnering with their kids, moms today have changed. They aren't the moms you thought you knew. You'll learn how the new relationship between moms and kids affects purchase decisions and how to capture this new market. The days of manufacturing a good kid-focused product and putting some TV advertising behind are growing shorter, but after reading this book, you'll know how to handle this new environment. 
Full of illustrations and facts to help you develop new products for the Super Consumer. You will learn: 
-- The definition of the Four-Eyed, Four-Legged Consumer (4i4l). 
-- How and why parenting has changed. 
-- The life stages of the Super Consumer. 
-- The motivations of kids and moms as consumers. 
-- How the super consumer makes purchase decisions. 
-- The size of the 4i4l market. 
-- How the kid part of the 4i4l consumer thinks. 
-- How to gather insights about the super consumer. 
-- Media use by the super consumer, both kids and moms. 
-- How to create effective advertising and products for the super consumer.

Marketing to the New Super Consumer: Mom & Kid

Business & Money

Timothy Coffey

Gregory Livingston

Marketing & Sales

Paramount Market Publishing, Inc.

The all-new book that explodes the myths about innovation, while turning conventional wisdom upside down, is here. Finally, an entertaining and useful book on innovation that is that is written in an innovative style - beginning with the fact that the book s Afterword comes first. How many of these business-killing myths do YOU (and your boss) still believe? Myth # 10: Brainstorming works -- Not in a million years! Myth # 6: The Consumer is King -- Balderdash! Myth # 1: 80% of new products fail -- False! Myth # 14: A Great Idea Speaks for Itself -- You're dreaming! Myth # 19: Facts Convince People to Buy -- Nonsense! Myth # 13: Great Ideas Will Make You Rich -- Guess again! Myth # 26: You Have To Please Your Audience -- Not true! And many more . . . Consumers and customers are embracing change and adopting new product offerings and services earlier and faster than ever. The need for your company to innovate is constant -- and if you don't your competitors will. Now you can learn the secrets to reducing the risks while still creating game-changing ideas. Innovation: Myths and Mythstakes sets the record straight, while helping you acquire valuable insights into your consumer. Ideas are easy, innovation is hard. Uncover the facts that will help you understand the roadblocks, and how to avoid them while keeping your innovation efforts, and your business or career on track. Table of Contents The Afterword (find out why this comes first) The Situation (the times sure are a changin') Myth #1 80 percent of all new products fail! Myth #2 The ROI on innovation is terrible. Myth #3 Don t bother unless it s perfect. Myth #4 When it comes to investment in R&amp;D, size matters. Myth #5 The best innovations come from following trends. Myth #6 To successfully innovate, you must deeply understand and Listen to the consumer (a.k.a. The Consumer Is King). Myth #7 There is a secret on how to be creative. Myth #8 When looking for insights, focus groups are best staffed by fresh consumers. Myth #9 Only right brainers are creative. Myth #10 Brainstorming works. Myth #11 Crowdsourcing delivers great ideas on the cheap. Myth #12 There is no such thing as a bad idea. Myth #13 Great Ideas will make you rich. Myth #14 A great idea speaks for itself. Myth #15 It is more important to be liked than to be unique. Myth #16 Build a better mousetrap and the world will beat a path to your door. Myth #17 There s no such thing as too much innovation. Myth #18 Concept testing is a great way to minimize risk. Myth #19 Facts convince people to buy. Myth #20 BASES testing will show the way. Myth #21 It s not worth doing if it s not invented here. Myth #22 R&amp;D should lead the way. Myth #23 You don t need a process to innovate. Myth #24 Stick with the plan, no matter what. Myth #25 Innovation means never looking back. Myth #26 You have to please your audience. Myth #27 We ll innovate when we need to. References Innovator's Index

Innovation Myths and Mythstakes

MARK SMITH

Creating Killer Web Sites is the first true design book for the Web. Whether you are making a personal page, a site for a client, or a corporate site, you'll find this book invaluable for all aspects of design: site structure, use of metaphor and theme, information-based sites, third-generation sites (what they are, why they work), layout control, Photoshop tricks galore, why you should avoid using most standard HTML tags, choosing good fonts, how not to use frames, future versions of HTML, and more! Six detailed chapters take you step-by-step through a third-generation site makeover, creation of a personal page, a storefront, a hotlist, and a gallery. Includes two chapters on making Web sites with Adobe Acrobat using your favorite page layout program instead of HTML!

Creating Killer Web Sites: The Art of Third-Generation Site Design

Computers & Technology

Web Development & Design

Hayden Books

Much of the book consists of visual case studies that give information that most sites won't give out- what worked for them, why and exactly how. Readers learn the insider secrets of successful business planning, budgeting, and collaboration. Each case study explores both the client and developer point of view, so readers can see for themselves what works and what doesn't. This book gives clients everything they need to guarantee a successful site and gives Web developers everything they need to guarantee a successful Web business.

Secrets of Successful Web Sites

Management & Leadership

Master the art of third-generation site design Creating Killer Web Sites was the first true design book for the Web. It became the best-selling book on the Internet in 1996 and has been translated into ten languages. It has taught an entire generation of site designers how to get control over their pages. It shows, in practical terms, the fundamentals of design applied to the Web. Now completely updated! Every chapter has new material! In this expanded second edition, you'll find the techniques and principles you need to build sites for today's 4.0 and the coming 5.0 browsers. Much of the book has been rewritten with new tips, new tools, updated HTML, and an emphasis on cross-browser compatibility. There are three new chapters on strategies designers will need to know going forward, including a detailed style-sheet tutorial.

Creating Killer Web Sites

Programming

"Forces of Change" examines the landmark and seminal events (mostly major fires) that led to the creation and development of the early Green Bay (Wisconsin) Fire Department. This exhaustively researched book chronicles the time from establishment of organized firefighting in 1836, to creation of a stable fire department, through the merger of the cross-river sister-city fire departments of Green Bay and Fort Howard in 1895. Over 260 images and maps, 114 in color. See YouTube video: https://www.youtube.com/watch?v=ixRZP-3fLXI

Forces of Change: Events That Led to the Development of the Green Bay Fire Department, 1836–1895

History

Americas

M&B Global Solutions

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Books by David Siegel