World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

Business & Money

David Meerman Scott

Marketing & Sales

wiley

The New Rules Of Marketing & Pr

John Wiley&Sons

Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

New Rules of Marketing & PR, 6th Edition, The

Job Hunting & Careers

Audible Studios on Brilliance Audio

Real Time Marketing and PR: How to Instantly Engage Your Market,Connect with Customers,and Create Products that Grow Your Business Now (Chinese Edition)

Industries

China Machine Press

<p>Real-Time Marketing &amp; PR-Wiley-David Meerman Scott-2011-EDN-1</p>

Real-Time Marketing & PR

WILEY DREAMTECH INDIA (P) LTD.

The New Rules of Marketing and Pr, 5ed [Jan 01, 2016] Scott, David Meerman

PAN MACMILLAN - WILEY

<p>Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.</p>

The New Rules of Marketing and PR (6th Edition) [Paperback] David Meerman Scott

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Books by David Meerman Scott