Containing more than 950 all–new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, and corporate brochures.  Several hundred creative design firms have work included in AMERICAN CORPORATE IDENTITY 2008, ranging from the well known to the up–and–coming. Many trendsetting styles have first appeared in this series since its inception, making this book a must–have reference for every corporate identity designer's bookshelf.

American Corporate Identity 2008

Arts & Photography

David E. Carter

Suzanna MW Stephens

Graphic Design

Harper

The latest in the Big Book of Logos series is an indispensable tool for every logo designer, branding officer, and marketing manager working in today’s high-stakes marketplace for effective creative design.

The Big Book of Logos 5

History & Criticism

These sophisticated pages are a springboard of ideas for anyone needing, studying, or creating business-image identities. A survey of the best new work in corporate identity programs, from letterheads and logos to package design and signage.

American Corporate Identity 97

Business & Money

Watson-Guptill Publications

Logopower: Creating World Class Logos and Effective Identities

HarperCollins Publishers,Inc.

The big challenges faced by advertisers of "big ticket" items are discussed in this instructive look at specialized promotions aimed at big spenders. For example, "The Steel Buyer's Idea Kit," with logo-embossed soap and towel, was sent to targeted executives in the hope that gift goodies used while showering would cause positive thoughts and a purchase order to flow.  Similar promos aimed at buyers of high-priced consumer items are also described.

Dimensional Promotions

Morrow, William Company In

This new guide profiles the dynamic power of logo families. Top U.S. design firms showcase 1000+ logos that each convey distinctive meanings while they visually reinforce the overall corporate identity.

Creating Logo Families

Writer's Digest Books

American Corporate Identity is the premier annual focusing on logos and their applications. Since the first book appeared in 1986, designers from all over the world have made American Corporate Identity a major source of creative inspiration.
American Corporate Identity 2001 reflects the business climate at the beginning of the new millennium -- for example, there are a number of designs for "dot-com" companies featured in this 16th annual in the series. (Interestingly, the term "dot-com" didn't exist just a few years ago.
Again this year, the annual features seven categories:LogosComplete Identity ProgramPackage DesignLetterheadsCorporate Identity ManualsSignage &amp; Environmental GraphicsCorporate Brochures 
Work selected for this book is the result of a competion in which design firms form all over America submitted their best creative output. Approximately 20% of the entries submitted were chosen for publication.
The materials included in this book are all, for one reason or another, "world-class" designs; this is as it should be for a book that has distribution literally all over the globe.

American Corporate Identity 2001

The Book of American Trade Marks

Art Direction+book Co

TradeMarks/3 The Book of American Trademarks Volume 3

Intellectual Property

Century Communications

Corporate identity manuals

Century Communications Unlimited

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