Peter Pond, a fur trader, explorer, and amateur mapmaker, spent his life ranging much farther afield than Milford, Connecticut, where he was born and died (1740–1807). He traded around the Great Lakes, on the Mississippi and the Minnesota Rivers, and in the Canadian Northwest and is also well known as a partner in Montreal’s North West Company and as mentor to Alexander Mackenzie, who journeyed down the Mackenzie River to the Arctic Sea. Knowing eighteenth-century North America on a scale that few others did, Pond drew some of the earliest maps of western Canada.In this meticulous biography, David Chapin presents Pond’s life as part of a generation of traders who came of age between the Seven Years’ War and the American Revolution. Pond’s encounters with a plethora of distinct Native cultures over the course of his career shaped his life and defined his reputation. Whereas previous studies have caricatured Pond as quarrelsome and explosive, Chapin presents him as an intellectually curious, proud, talented, and ambitious man, living in a world that could often be quite violent. Chapin draws together a wide range of sources and information in presenting a deeper, more multidimensional portrait and understanding of Pond than hitherto has been available.   

Freshwater Passages

David Chapin

NEBRASKA

<p>Why is so much life science marketing so bad? It's a challenging question--and the best response may be to ask another. How do you turn the complexity of scientific and biopharma information, processes, and data into compelling, high-performance messages? It's not easy. But building on more than 20 years of experience as a teacher, consultant, and head of one of the leading life science marketing firms in the country, David Chapin offers the definitive insider's answer. Making The Complex Compelling is a must-read for marketers within life science companies--the people responsible for bridging the gap between complicated science and persuasive communications. It explores why the vast majority of marketing in this sector is so unoriginal, uninspired and unproductive. And it explains how to avoid common mistakes by abandoning illogical and ineffective conventional wisdom. It also serves as a clear, step-by-step guide to mastering all aspects of successful life science marketing: understanding the buying cycle, establishing differentiation, developing a position, creating a brand-story, using an archetype, climbing the ladder of lead generation, and measuring ROI. You'll learn how the tactics and strategies detailed here can all work together to create a highly effective marketing program. And you'll gain the tools you need to improve life science marketing where it matters most: within your own organization.</p>

Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences

RockBench Publishing Corp.

See the best price to sell, buy, or rent books by David Chapin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by David Chapin

See the best price to sell, buy, or rent books by David Chapin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Freshwater Passages

Making the Complex Compelling: Creating High-Performance Marketing in the Life Sciences