Vocational Training and Assessment

Dan Hill

ElsaGothic Face Powder

The Big Hill

Electronic Education/Waterford Institute

Emotionomics

Business & Money

Management & Leadership

Kogan Page.

In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the dark matter" - taking place above the designer's head."

Dark Matter and Trojan Horses: A Strategic Design Vocabulary

Arts & Photography

History & Criticism

Strelka Press

For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

Emotionomics: Winning Hearts and Minds

Skills

Adams Business & Professional

It's the Age of Anxiety for traditional market research, and with good reason - it often doesn't work that well. The future lies in facial coding, which was voted the tool most likely to transform the field of marketing. On-Emotion shows how high-quality facial coding can be used to provide a competitive edge. In this book, concise case studies drawing on 15 years of experience illuminate how quantifying emotions enables companies to survive and thrive. Facial coding's leading business practitioner, four-time author Dan Hill, will explain: -Why on-message marketing is no longer enough. -Why "think your emotions" approaches to research are inherently limited. -Why facial coding done right delivers insights in ways that clicked-on ratings and verbal input never can. Ever been lied to in life? Then you're ready to move beyond what people say, into the non-verbal realm that best predicts human behavior.

On-Emotion: Salvaging Market Research

Beaver's Pond Press, Inc.

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Books by Dan Hill