Retail Management Cases

Dalrymple, Douglas J.

Thompson, D.L.

Free Pr

Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.

Wiley Pathways Selling

Business & Money

Hopkins, Tom

Cron, William L.

DeCarlo, Thomas E.

Marketing & Sales

wiley

All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. * New "Applying. to" and "Integrating. with" sections highlight topical marketing and business areas. * 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment.. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.

Marketing Management: Text and Cases (Wiley Series in Management)

Management & Leadership

John Wiley&Sons

Sales Management: Concepts and Cases

Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies. Special attention is paid to current topics on managing strategic account relationships, team development, work force diversity, Total Quality Management and ethical issues. This edition features 21 new cases, increasing the total number of cases to 49. Cases appear at the end of each chapter. Thoroughly updated tables, figures and references.

This introduction to the role and responsibilities of the sales manager includes 45 case studies. Intended for Junior/Senior level and MBA courses, the book focuses on the activities of first-line field sales managers. Provides the instructor and student with a combination of pedagogical/learning devices, including text, case studies, problems, experiential exercises, and sales management simulation. The new model on the sales management process in this edition helps students integrate material. Chapters on personal selling, ethics, and industrial selling are included. Text includes: key words, glossary, learning objectives, flow charts, illustrations, chapter summaries, and review sections.

Sales Management: Concepts and Cases (Wiley Series in Marketing)

Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies. Special attention is paid to current topics on managing strategic account relationships, team development, work force diversity, Total Quality Management and ethical issues. This edition features 21 new cases, increasing the total number of cases to 49. Cases appear at the end of each chapter. Thoroughly updated tables, figures and references.

Finance

A comprehensive text and case book focusing on the problems of planning, coordinating and executing the marketing program. Fourty-four cases, including 25 new ones and 19 involving multinational corporations, add realism and a practical dimension to the course. Both the text and cases encourage the analysis of data and sophisticated decision making.

Marketing Management: Strategy and Cases (Wiley Medical Publication)

Sales Management: Concepts & Cases

Parsons, Leonard J.

John Wiley and Sons Ltd.

Marketing Management - Strategy and Cases [hardcover] Dalrymple, Douglas J.,Parsons, Leonard J. [May 01, 1976]

Marketing Management: Text and Cases (Wiley/Hamilton Series in Marketing)

See the best price to sell, buy, or rent books by Dalrymple, Douglas J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Dalrymple, Douglas J.

See the best price to sell, buy, or rent books by Dalrymple, Douglas J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Retail Management Cases

Wiley Pathways Selling

Marketing Management: Text and Cases (Wiley Series in Management)

Sales Management: Concepts and Cases

Sales Management: Concepts and Cases (Wiley Series in Marketing)

Sales Management: Concepts and Cases

Marketing Management: Strategy and Cases (Wiley Medical Publication)

Sales Management: Concepts & Cases

Sales Management: Concepts and Cases

Marketing Management: Text and Cases (Wiley/Hamilton Series in Marketing)