Velocity 2.0: Paint, Pixels, &amp; Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.

Velocity 2.0

Business & Money

Dale Pollak

Industries

New Year Publishing

In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. "The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive," says Pollak.

Velocity: From the Front Line to the Bottom Line

Simply Selling More Cars Won't Be Enough: Revolutionizing the Retail Automotive Industry Dale Pollak believes that the car business--and the dealers who make their living in it--are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry's true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure. Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don't want (or can't afford) to own a car. Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.

Like I See It: Obstacles and Opportunities Shaping the Future of Retail Automotive

Greenleaf Book Group Press

A journey of discovering and correcting a hole in the used car universe. Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work. Referred to as ProfitTime, Dale's solution includes both the ''New Math of Used Vehicles'' and the ''Investment Score'' system, helping you to know the ROI and net profit potential of every vehicle. With Dale's ProfitTime solution you will: Invigorate your cash flow Increase your sales volume Introduce new metrics Initiate value-based management Identify market shifts Through metric and methodology, Gross Deception will restructure how you view a car's time on the lot.

Gross Deception: A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability

Amazon Best Seller in Automotive, Automobile, and Transportation Industries 
Dale Pollak unveils the truth, and nothing but the whole truth, on how to make more money from selling wholesale vehicles 
As a cofounder of the successful dealership, Pollak Cadillac, with nearly four decades of experience, Dale Pollak’s insight is invaluable to both car enthusiasts and to those in the automotive industry alike. He was the sole founder of vAuto―a premier inventory management solution provider for franchise and independent dealers―and now serves as the executive vice president at Cox Automotive. His groundbreaking text Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business dissects the systemic difficulties that dealers and car wholesalers face today. 
With today’s technology and data science, used-car valuation is growing ever stronger in the wholesale industry despite the recent global pandemic. Yet dealers are still settling for too little when they sell. Pollak teaches techniques of mindful curation, double-barreled business, and his very own Project Bluebird Guaranteed Profit Model to outline how car dealers can turn a net profit on their wholesale inventory. You can expect: 
––Greater understanding of the disparity between dealers and top-performing wholesalers. 
––A comprehensive and controllable method to achieve consistent wholesale profits every month. 
––A new perspective on the wholesale market as an efficient, transparent, and profitable business. 
––And much more. 
The car industry is one of the most innovative in the world, yet its wholesalers face financial challenges that can drive them out of business. Pollak’s expertise as a leader in the field grants him unmatched prestige. His concrete solutions for wholesalers will uplift not just their businesses, but the car industry as a whole.

Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business

Velocity Overdrive: The Road To Reinvention is the third book from entrepreneur and former dealer Dale Pollak's Velocity series. In his prior books, Velocity: From the Front Line to the Bottom Line and Velocity 2.0: Paint, Pixels &amp; Profitability, Pollak introduced the Velocity Method of Inventory Management® and the application of market-based metrics for improving the performance of used vehicle departments. 
 Velocity Overdrive shifts the discussion of velocity principles and metrics to the next level. 
Across North America, dealers are no longer assured of profitability and prosperity. Today's environment is defined by increased competition, a greater degree of market volatility, ongoing margin compression and fast-changing consumer expectations. 
Velocity Overdrive reveals the journey many dealers have undertaken to reinvent their businesses and compete effectively in this more challenging retail marketplace. 
The book details the velocity-driven road to reinvention that begins in used vehicles and extends to other dealership departments. This is a transformative time for the car business, Pollak says. Velocity Overdrive is intended to help dealers transition to more efficient and effective operations that maximize the return on investment (ROI) and profitability they expect from their stores.

Velocity Overdrive: The Road To Reinvention

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