A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. 
KEY TOPICS: An Introduction to Consumer Behaviour ; Perception; Learning and Memory; Motivation and Affect; The Self; Personality, Lifestyles, and Values; Attitudes; Attitude Change and Interactive Communications; Individual Decision Making; Buying and Disposing; Group Influence and Social Media; Income, Social Class, and Family Structure; Subcultures; Cultural Influences on Consumer Behaviour; The Creation and Diffusion of Culture\nMARKET: 
This text is appropriate for one-semester Consumer Behaviour courses at both 4-year and 2-year institutions.\n013435267X / 9780134352671 Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package, 7/e\nPackage consists of:\n0133958094 / 9780133958096 Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition\n0134386167 / 9780134386164 MyMarketingLab with Pearson eText -- Valuepack Access Card -- for Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition

Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package

Business & Money

SOLOMON, Michael

White, Katherine

Dahl, Darren

Processes & Infrastructure

Pearson Canada

MyLab Marketing with Pearson eText -- Standalone Access Card -- for Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition

Transforming Businesses, Changing LivesThe goal of playing the Great Game of Business has always been tofind a way to teach the have-nots how the haves make it. It's aboutcreating and distributing wealth equitably as a way to close those gapsin wealth that plague our society. It's about changing the game.We wrote CHANGE THE GAME for those of you who continue to seek abrighter side of capitalism, one that truly transforms lives for thebetter. This book is about hope: no matter how grim things look, youcan make them better. You don't have to wait for someone to bail youout. You have the ability to attain peace, security, and happiness.That's what we think the American dream is all about.It's our continuing belief that, through building successfulorganizations, we can change the world for the better. We can givepeople the tools to bring about positive change in our society. CHANGETHE GAME is filled with stories that demonstrate the transformativeeffects that happen when people embrace a system that makes workfun and rewarding for everyone who plays.

Change The Game: Saving The American Dream By Closing The Gap Between The Haves And The Have-Nots

STACK,JACK

Management & Leadership

Advantage Media Group

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