Book by Crossley, John C., Jamieson, Lynn M.

Introduction to Commercial and Entrepreneurial Recreation

Crossley, John C.

Jamieson, Lynn M.

Champaign, Illinois, U.S.A.: Sagamore Pub Llc

Business & Money

Economics

Sagamore Pub Llc

Public-Commercial Cooperation in Parks and Recreation

Arts & Photography

Performing Arts

Gorsuch Scarisbrick Pub

Reference

Encyclopedias & Subject Guides

Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a "valuable addition to commercial recreation literature."

Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach, Fourth Edition

Brayley, Russell E.

Sports & Outdoors

The purpose of this 6th edition remains the same as the first five editions -- to provide an introduction to the scope, characteristics, and management aspects of the commercial recreation and tourism industry. This book offers a blend of conceptual and practical material to achieve a basic understanding of this diverse industry. While some of the content is oriented toward large and established businesses, the text also has an entrepreneurial orientation that is particularly applicable to smaller businesses and organisations. Future commercial recreation and tourism entrepreneurs will gain a wealth of useful ideas and information from these pages.

Introduction to Commercial Recreation and Tourism

Travel

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Books by Crossley, John C.