Cross suggests that the most important, and often overlooked, duty for a CEO is thinking about how to improve his or her business and how to be a leader. He conveys why strategy and execution, while important, should take a back seat to authenticity and responsibility, and that the essential elements of the CEO role can be accomplished in several 60-minute sessions every week. Executives may fill their time with other tasks, but leading and running a company requires explicit skills different from those needed for any other corporate position. In 60-Minute CEO, Dick Cross brings over 25 years of experience of transforming companies in various stages of underperformance into industry powerhouses.

60-Minute CEO: Mastering Leadershiop an Hour at a Time

Business & Money

Cross, Dick

Business Culture

Gildan Media on Dreamscape Audio

Looking toward the C-suite? Take heed. Author and serial CEO Dick Cross pulls back the curtain on this top leadership role, explaining in his new book that being a successful leader, running a business, and doing it extraordinarily well isn't a full-time job. In 60-Minute CEO: The Fast Track to Top Leadership, Cross makes the case that the single greatest determinant of business success revolves around the job at the top. Cross suggests that the most important, and often overlooked, duty for a CEO is thinking about how to improve his or her business and how to be a leader. Cross also reveals that a mediocre leader can be transformed into an exemplary one simply by refining two key things: thinking and character. In Cross's trademark conversational style, he conveys why strategy and execution, while important, should take a back seat to authenticity and responsibility, and that the essential elements of the CEO role can be accomplished in several 60-minute sessions every week. Executives may fill their time with other tasks, but leading and running a company requires explicit skills different from those needed for any other corporate position. The good news is that those skills are easy to learn, fun to do, and not time-consuming. In an entertaining style, Cross offers executives the fast track to the top leadership position. And while 60 minutes may seem like a quick fix, as Cross sees it, three 60-minute sessions a week devoted solely to considering your business and your role as leader are crucial to business and leadership success. In 60-Minute CEO, Dick Cross brings over 25 years of experience of transforming companies in various stages of underperformance into industry powerhouses. Cross combines his knowledge and experience with the stories and lessons of preeminent leaders and thinkers including General George Patton and Seattle Seahawks quarterback Russell Wilson.

60-Minute CEO

Routledge

The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. These smaller businesses often struggle. In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then? Because so few of the would-be drivers of the new economy know how to convert their dreams, their ideas, their courage, and their initiatives into successful enterprises. According to Dick Cross, author of Just Run It!: Running an Exceptional Business Is Easier Than You Think, most business owners lack not just the fundamentals, the nuts and bolts of operating a business effectively day in and day out, but the bigger picture of how to achieve business success. This shortcoming is pervasive: it handicaps most new businesses from the start and it prevents the lion's share of existing ones from ever becoming significant. After taking dozens of mainstream companies from underperforming to high performance, Cross observed a pattern, out of which he devised a formula for success. Using his Just Run It! framework, he is now teaching small and medium-sized enterprises how to understand their mainstream businesses on "the back of an envelope" and to achieve the next level of success. The book showcases a Vision-Strategy-Execution exercise to help business owners crystallize their primary business advantage and then focus efforts to maximize performance around it. Financial reporting, management and leadership, teamwork, communicationsall skills needed to run a "one business" business are covered in detail. In closing, Cross makes the case that for "those who can't adjust their thinking to new realities, the decline in America's global standing as an industrial power is a death knell. For those who can, it's the reveille of opportunity."

Just Run It!

Job Hunting & Careers

See the best price to sell, buy, or rent books by Cross, Dick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cross, Dick

See the best price to sell, buy, or rent books by Cross, Dick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

60-Minute CEO: Mastering Leadershiop an Hour at a Time

60-Minute CEO: Mastering Leadershiop an Hour at a Time

60-Minute CEO

Just Run It!