Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)

Business & Money

Cronin, Anne

Marketing & Sales

Routledge

<p>This exciting book provides entry-level users in rehabilitation disciplines such as occupational therapy and physical therapy with an overview of normative life tasks and roles across the lifespan. In addition, it considers the impact of disease and disability on these normative roles. Written by an occupational therapist and a physical therapist, this comprehensive book has many chapters by leading experts in human development, giving users cutting-edge information and a wide range of perspectives. It integrates information from the World Health Organization's International Classification of Function and Disability (ICF) with a developmental life-task perspective, giving those new to the disciplines as well as individuals who have been in professional practice an essential, contemporary frame of reference. With an attractive two-color interior design and rich visuals, this engaging new book integrates information from a number of core disciplines to permit easy understanding of the newer concepts of function and disability.</p>

Human Development and Performance Throughout the Lifespan

Medical Books

Mandich, Mary Beth

Allied Health Professions

Delmar/Cengage Learning

Foundations for Practice in the Neonatal Intensive Care Unit and Early Intervention: A Self-Guided Manual

Vergara, Elsie

Walker, Kay

Amer Occupational Therapy Assn

Three Frames of Reference for Mental Health

Mosey, Ort, Ph.D.

Reference

Slack, Inc.

<p>Human Development &amp; Performance Throughout the Lifespan, 2nd Edition is ideal for occupational therapy, physical therapy, and other rehabilitation disciplines. It provides a broad, occupation-based viewpoint of development and performance throughout all life stages with an emphasis on the factors that influence daily participation and optimal performance of desired daily life tasks. The authors use a life course conceptual model as an organizational foundation for clinical reasoning to help readers understand how to implement the activity- and participation-based goals and outcomes for therapy. Written by an occupational therapist and a physical therapist, the book incorporates chapters by leading experts in human development, giving users cutting-edge information and a wide range of perspectives. By integrating information from the International Classification of Function and Disability (ICF) with a developmental life-task perspective, the book gives both newcomers and experienced professionals an essential, contemporary frame of reference.</p>

Health, Fitness & Dieting

Exercise & Fitness

Cengage Learning'

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Books by Cronin, Anne