Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. 
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

Computers & Technology

Cristian Darie

Jaimie Sirovich

Web Development & Design

Wrox Pr Inc

Learn how to build impressive ASP.NET 2.0 Websites in both C# and VB from scratch.
Using a practical step-by-step approach, the authors introduce the ASP.NET framework, teach you about database design, and walk you through obtaining, installing and configuring all the freely available software you need to use ASP.NET 2.0. They then show you how to build several real world Web-based applications that you can put to use instantly in your projects.
Readers will learn how to: 
<li>Develop a fully functional Corporate Intranet with a dynamic navigation menu</li>
<li>Create an email newsletter system using ASP.NET 2.0</li>
<li>Build web forms using web controls, validation controls, and rich controls</li>
<li>Program in both C# and VB</li>
<li>Handle unforseen errors gracefully using a range of error handling techniques</li>
<li>Secure applications using form authentication</li>
<li>Use code-behind to streamline code.This book doesn't force you to choose an ASP.NET language in advance - all code examples are presented in both C# (pronounced see-sharp) and VB. You can choose which one you want to use, and follow-it throughout the book. Best of all, this book doesn't assume any prior programming knowledge!
What The Reviewers Say...
"This is a very well written book and an excellent overview and introduction to developing websites in C#/VB.NET on ASP.NET 2.0." - About.com 
 "This is the kind of book most of the developers will be looking for not only to learn the technology faster but also to create and develop a real application in a short span of time." - ASP Alliance
 "This is not your grandfather's ASP.NET 2.0 tutorial. It is not condescending, pretentious, stodgy, or deadly boring; rather, it is fresh, fun, even exciting; and, it does not take itelf too seriously. The topics flow logically from one to the next. The layout is approachable. The writers' tone is friendly. And, the writing style makes the material very accessible. I have yet to find a better book for Web development novices." - C# Online .NET
</li>

Build Your Own ASP.NET 2.0 Web Site Using C# & VB

Zak Ruvalcaba

Computer Science

SitePoint Pty. Ltd.

ASP.NET allows Web Developers to create dynamic, interactive Websites very efficiently thanks to multiple built-in controls and features built into the ASP.NET language. 
 ASP.NET 3.5 is a great leap forward since its first incarnation. In addition to a massively improved performance, it also provides much more to aid developers' productivity, including better AJAX integration and new ListView and DataPager controls. The third edition of this book reflects all these changes, as well as Visual Studio 2008. 
 Readers liked the original books for their comprehensive coverage, liberal code samples, and the practicality of developing an entire intranet application using freely available tools and software.

Build Your Own ASP.Net 3.5 Web site Using C# & VB

Wyatt Barnett

Beginning PHP 5 E-Commerce: From Novice to Professional is an ideal reference for intermediate PHP 5 and MySQL developers, and programmers familiar with web development technologies. This book covers every step of the design and build process, and provides rich examples that will enable you to build high-quality, extendable e-commerce websites. Furthermore, this book covers site building in three phases. Phase one results in a live website, with an attractive interface and fully searchable product catalog. Next, phase two explains adding facilities to increase sales through cross-selling, upselling, and enhancing customer service. Finally, phase three seeks to reduce costs through automated order processing and integrating with other systems via XML Web services.

Beginning PHP 5 and MySQL E-Commerce: From Novice to Professional

Apress

You will learn how to build a complete e-commerce web site, following the entire design and build process. The website will be constructed following industry best practices in a modular manner-with a new module introduced and completed in each chapter. Topics include an online catalogue and shopping cart, product searching and recommendation, and checkout/payment functionality. A distinguishing feature of this book is that it explains handling payments via PayPal, DataCash, and VeriSign Payflow Pro. By the end of the book, you will have created a fully-functioning e-commerce site, allowing you to take real money from customers for little extra cost.

Beginning ASP.NET 2.0 E-Commerce in C# 2005: From Novice to Professional

Karli Watson

.NET is the most exciting Microsoft release for many years. As companies turn their attention to the .NET Framework, developers need to transfer their skills as quickly as possible. This book will make it easy to transfer your skills from Visual Basic 6 to C#, the language of choice of the .NET Framework. 
Building on the familiar territory of VB6, this book will teach you C# and how to use it to program the .NET Framework. Packed with real-world, usable code, this book is full of practical examples. 100% relevant to your everyday programming tasks, it shows you what you really need to know to build powerful desktop applications. 
With Visual C# .NET: A Guide for VB6 Developers you will learn to: 
- Build powerful, effective Windows applications with C# 
- Exploit Visual Studio .NET's time-saving features 
- Use the power of the .NET Framework in your applications 
- Benefit from code reuse through object orientation and class libraries 
- Access and manipulate data sources through ADO.NET 
- Build maintainable, scalable applications quickly 
- Use familiar ActiveX controls in .NET applications 
- Create new user controls in C#, which can be used in any .NET application 
- Integrate existing Visual Basic code with C# .NET programs

Visual C# .NET: A Guide for VB6 Developers

James Still

Brad Maiani

Marco Bellinaso

Angelo Kastroulis

Programming

Beginning ASP.NET E-Commerce shows you how to build a full e-commerce website. Guiding you through every step of the design and build process, this book will have you building high quality, extendable e-commerce websites quickly and easily. 
To get the site up and running quickly, we build in phases. The first puts your site live on the web, using an online service to handle the shopping cart, checkout, and payment. The second adds an ASP.NET shopping basket and checkout. Finally we'll add our own order processing system – complete with credit card processing, data storage, and order tracking. 
With Beginning ASP.NET E-Commerce you will learn to: 
<li> Design and build a Web based application for online selling 
</li>
<li> Build a browsable product catalog, with admin facilities for adding, modifying, and removing products 
</li>
<li> Create your own shopping basket and check out in ASP.NET 
</li>
<li> Hook into online services for payment processing 
</li>
<li> Build a free-text search engine 
</li>
<li> Transfer and store information securely using SSL and encryption 
</li>
<li> Use n-tier techniques to create a scalable, extendable online application The book's P2P forum provides a platform for discussing extensions and changes to the site with other readers.
</li>

Beginning ASP.NET E-Commerce

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Books by Cristian Darie