This book addresses many new topical areas for the development of 6 Sigma performance. The text is structured to demonstrate how 6 Sigma methods can be used as a very powerful tool within System Engineering and integration evaluations to help enable the process of Critical Parameter Management. The case studies and examples used throughout the book come from recent successful applications of the material developed in the text.

Design for Six Sigma in Technology and Product Development

Business & Money

Creveling, Clyde M.

Slutsky, Jeff

Antis, David, Jr.

Management & Leadership

PRENTICE/HALL

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to <ul>
<li>Develop a lean, efficient marketing workflow designed for growth </li> <li>Enhance the three marketing arenas for growth: strategic, tactical, and operational </li> <li>Identify leading indicators of growth and become proactive about performance improvement </li> <li>Strengthen links between customers, products, and profitability </li> <li>Redesign marketing work to streamline workflow and reduce variability </li> <li>Assess and mitigate cycle-time risk in any marketing initiative or project </li> <li>Leverage DMAIC to solve specific problems and improve existing processes </li> <li>Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation</li> </ul>
Preface xv Acknowledgments xxiii About the Authors xxv Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six Sigma in the Tactical Marketing Process 117 Chapter 6: Six Sigma in the Operational Marketing Process 173 Chapter 7: Quick Review of Traditional DMAIC 209 Chapter 8: Future Trends in Six Sigma and Marketing Processes 229 Glossary 235 Index 261

Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, And Managers

Hambleton, Lynne

McCarthy, Burke

Pearson P T R

Use Six Sigma to achieve and sustain excellence in product development and commercialization! To sustain growth and profitability, companies must tightly align product development and commercialization to fast-changing customer requirements. In this book, Clyde Creveling identifies the four process areas most crucial to doing so—and shows executives and managers how to optimize each of them. Creveling introduces a Six Sigma-enabled workflow that encompasses strategic product/technology portfolio definition and development, research and technology development (R&amp;TD), tactical design engineering processes for commercialization, and operational production and service support. He presents tools, methods, and best practices for selecting the right projects, prioritizing them, and executing them rapidly, consistently, and successfully. <ul>
<li> Integrate all key technical processes so they work together in harmony </li>
<li> Create Phase/Gate control plans for delivering products with minimal risk </li>
<li> Establish scorecards for risk management in technical processes </li>
<li> Use Six Sigma tools, such as Monte Carlo and FMEA, to improve project management </li>
<li> Bring discipline to your product and technology portfolio renewal processes </li>
<li> Systematically optimize your commercialization processes </li>
<li> Define stripped-down “Fast Track” processes for commercializing high-risk, high-reward opportunities </li>
<li> Provide effective operational support after you launch your product </li>
<li> Preview the future of “lean” and Six Sigma in technical processes </li>
<li> Use lean techniques to streamline repeatable processes such as R&amp;D, product design, and post-launch production engineering support </li>
<li> Learn how to manage the risk of doing a fast track commercialization project when you really must cut corners to get a product out into the market before your opportunity evaporates</li>
</ul>
Foreword by John Boselli xiii Preface xv About the Author xxi Chapter 1: Introduction to Six Sigma for Technical Processes 1 Chapter 2: Scorecards for Risk Management in Technical Processes 21 Chapter 3: Project Management in Technical Processes 35 Chapter 4: Strategic Product and Technology Portfolio Renewal Process 51 Chapter 5: Strategic Research and Technology Development Process 95 Chapter 6: Tactical Product Commercialization Process 163 Chapter 7: Fast Track Commercialization 275 Chapter 8: Operational Post-Launch Engineering Support Processes 293 Chapter 9: Future Trends in Six Sigma and Technical Processes 317 Glossary 323 Index 351

Six Sigma for Technical Processes: An Overview for R&D Executives, Technical Leaders, And Engineering Managers

Whether an engineer, designer, drafter, or technician, each member of the design engineering team has a valuable role to play in the development of product specifications. Tolerance Design recognizes this development process as the responsibility of the entire team and provides practical solutions that each team member can readily apply. The step-by-step details of analytical and experimental tolerance development methods are clearly explained, and as a result, you will be able to develop tolerances more economically. The blend of practical examples with substantive case studies provides a comprehensive process approach to tolerance development. Students of design and engineering will find this book invaluable as they prepare to enter a competitive job market where practical design optimization skills are at a premium.

Tolerance Design: A Handbook for Developing Optimal Specifications

Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth.   This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to    Develop a lean, efficient marketing workflow designed for growth  Enhance the three marketing arenas for growth: strategic, tactical, and operational  Identify leading indicators of growth and become proactive about performance improvement  Strengthen links between customers, products, and profitability  Redesign marketing work to streamline workflow and reduce variability  Assess and mitigate cycle-time risk in any marketing initiative or project  Leverage DMAIC to solve specific problems and improve existing processes  Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation  Preface xv Acknowledgments xxiii About the Authors xxv   Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six Sigma in the Tactical Marketing Process 117 Chapter 6: Six Sigma in the Operational Marketing Process 173 Chapter 7: Quick Review of Traditional DMAIC 209 Chapter 8: Future Trends in Six Sigma and Marketing Processes 229   Glossary 235 Index 261

Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers (Six Sigma for Innovation and Growth)

Use Six Sigma to achieve and sustain excellence in product development and commercialization!    To sustain growth and profitability, companies must tightly align product development and commercialization to fast-changing customer requirements. In this book, Clyde Creveling identifies the four process areas most crucial to doing so–and shows executives and managers how to optimize each of them.    Creveling introduces a Six Sigma-enabled workflow that encompasses strategic product/technology portfolio definition and development, research and technology development (R&TD), tactical design engineering processes for commercialization, and operational production and service support. He presents tools, methods, and best practices for selecting the right projects, prioritizing them, and executing them rapidly, consistently, and successfully.     Integrate all key technical processes so they work together in harmony    Create Phase/Gate control plans for delivering products with minimal risk   Establish scorecards for risk management in technical processes  Use Six Sigma tools, such as Monte Carlo and FMEA, to improve project management  Bring discipline to your product and technology portfolio renewal processes  Systematically optimize your commercialization processes  Define stripped-down “Fast Track” processes for commercializing high-risk, high-reward opportunities  Provide effective operational support after you launch your product  Preview the future of “lean” and Six Sigma in technical processes  Use lean techniques to streamline repeatable processes such as R&D, product design, and post-launch production engineering support  Learn how to manage the risk of doing a fast track commercialization project when you really must cut corners to get a product out into the market before your opportunity evaporates   Foreword by John Boselli  xiii Preface  xv About the Author  xxi   Chapter 1: Introduction to Six Sigma for Technical Processes  1 Chapter 2: Scorecards for Risk Management in Technical Processes  21 Chapter 3: Project Management in Technical Processes  35 Chapter 4: Strategic Product and Technology Portfolio Renewal Process  51 Chapter 5: Strategic Research and Technology Development Process  95 Chapter 6: Tactical Product Commercialization Process  163 Chapter 7: Fast Track Commercialization  275 Chapter 8: Operational Post-Launch Engineering Support Processes  293 Chapter 9: Future Trends in Six Sigma and Technical Processes  317   Glossary 323 Index 351

Six Sigma for Technical Processes: An Overview for R&D Executives, Technical Leaders, and Engineering Managers (Prentice Hall Six SIGMA for Innovation and Growth)

Engineering & Transportation

Engineering

The book contains complete information on the process of engineering robust products that are insensitive to sources of variability in manufacturing and customer use. You will find detailed instructions for planning, designing, conducting, and analyzing the experiments that are used to optimize a product's performance under a variety of "stressed" conditions. An entire section focuses on designing products that achieve additivity, the property that reduces negative interactions. In addition, the book offers a systematic method for optimizing cost, quality, and cycle time. It even discusses the relationship of robust design to such other quality processes as Quality Function Deployment and Six Sigma.

Engineering Methods for Robust Product Design: Using Taguchi Methods in Technology and Product Development

Fowlkes, William Y.

Reviews the three initial phases of the productdevelopment process where tolerance development resides as the final cost-versus-quality balancing process. Covers all the basic analytical methods that exist in modern and traditional tolerancing techniques. Includes many examples and casestudies. DLC: Tolerance (Engineering)

Computers & Technology

See the best price to sell, buy, or rent books by Creveling, Clyde M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Creveling, Clyde M.

See the best price to sell, buy, or rent books by Creveling, Clyde M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Design for Six Sigma in Technology and Product Development

Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, And Managers

Six Sigma for Technical Processes: An Overview for R&D Executives, Technical Leaders, And Engineering Managers

Tolerance Design: A Handbook for Developing Optimal Specifications

Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers (Six Sigma for Innovation and Growth)

Six Sigma for Technical Processes: An Overview for R&D Executives, Technical Leaders, and Engineering Managers (Prentice Hall Six SIGMA for Innovation and Growth)

Engineering Methods for Robust Product Design: Using Taguchi Methods in Technology and Product Development

Tolerance Design: A Handbook for Developing Optimal Specifications