An effective web strategy is not the responsibility of your marketing department, your propeller heads in IT, nor your ad agency. It is your responsibility.Do It Right: A CEO's Guide to Web Strategy is the quintessential guide for modern CEOs and web marketing managers to drive web strategy, develop proper content, select the right tools, and measure results. Beyond that, Do It Right will help you create an effective BS Meter for delegating the tactical side of web marketing and holding your team accountable for your brand's Web presence. 
 Do It Right gives you a Foundational Approach to web marketing, starting with your web presence and fulfilled through SEO, online traffic generation, and conversion rate optimization. 
 Do It Right is chock-full useful tips, web strategy fundamentals, rules for strategic thinking, and amusing stories from a fellow CEO who build a Web marketing firm from the ground up. Corey Smith's irreverent but practical approach will make you laugh, give you ammo to ask the right questions, and ultimately ensure that your Web strategy doesn't get you fired.

Do It Right: A CEO's Guide to Web Strategy

Business & Money

Corey A. Smith

Management & Leadership

Aloha Publishing

See the best price to sell, buy, or rent books by Corey A. Smith. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Corey A. Smith

See the best price to sell, buy, or rent books by Corey A. Smith. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Do It Right: A CEO's Guide to Web Strategy