Product Description 
The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications as the first edition. Updated with new case studies and many refinements to its theories and explanations, Crisis Communications takes the same common-sense approach to the most demanding of communications scenarios. 
Using his discussion-style approach, the author answers many questions students and instructors may not have thought to ask about the hows and whys of crisis communications. Like the first book, this edition covers the task of crisis communications planning, including monitoring issues, integrating stakeholder groups into crisis plans, adapting plans as the crisis evolves, and developing and using the products and processes necessary to handle corporate crisis situations. 
Features include:\nCase studies drawn from recent public relations crises, emphasizing Canadian cases 
Interviews with experts on crisis management 
Creative exercises that reinforce student understanding 
"Tools" chapters that address the effective use of blogs, websites, and social media as well as traditional tools and channels such as news releases and media interviews.\nAbout the Author 
John E.C. Cooper is a teacher, writer and senior communications manager with more than 30 years' experience as a professional communicator. The author of seven books, he has taught at Centennial College and Durham College and has conducted numerous workshops on topics ranging from corporation communications to racial diversity in the workplace.

Crisis Communications in Canada: A Practical Approach, Second Edition (A Centennial College Press Book)

Business & Money

Cooper, John E.C.

Marketing & Sales

CC Press

See the best price to sell, buy, or rent books by Cooper, John E.C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cooper, John E.C.

See the best price to sell, buy, or rent books by Cooper, John E.C.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Crisis Communications in Canada: A Practical Approach, Second Edition (A Centennial College Press Book)