Trace the decline of mass marketing and the growth of targeted efforts, employing examples from real life to illustrate the new ways of thinking about company/customer relationships

The Great Marketing Turnaround: The Age of the Individual-And How to Profit

Business & Money

Collins, Tom

Rapp, Stan

Economics

Prentice Hall Direct

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Management & Leadership

Plume

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.

The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It

A biography of the controversial, talented, and many-faceted Jane Fonda

Jane Fonda: An American Original

Biographies & Memoirs

Franklin Watts

A biography of the controversial, talented, and many-faceted Jane Fonda

Arts & Photography

With millions of cars and trucks on the road, America's vehicle recovery industry is kept busy 24 hours a day. This new photographic celebration pays tribute to the hardworking men, women, and machines that rescue stranded motorists. More than 500 photos display the best tow trucks of all makes and models. More than 50 essays feature historical information on the equipment, industry, and auto recovery professionals.
Enthusiasts will learn how to find and fix old tow trucks, as well as receive listings of industry publications and vintage clubs. Also provides additional information on toy tow trucks, military tow trucks, and histories of famous towing businesses. -- Tune-up charts for each make from the first V-8 to 1965 models

Tow Trucks: A Photographic History

Crafts, Hobbies & Home

Gunnell, John

Antiques & Collectibles

Krause Pubns Inc

A biography of the filmmaker responsible for such popular films as "Jaws," "Raiders of the Lost Ark," and "E.T."

Steven Spielberg: Creator of E. T. (Taking Part Books)

Children's Books

Dillon Pr

The search for Jimmy Carter by Tom Collins - 1976

The search for Jimmy Carter

Word Books

Henrys Lady may have put America on wheels nearly 100 years ago, but this claim to Ford's fame remains as exciting to Ford fans as the day the first one rolled off the line. This passion for performance is celebrated in the 300 superb, color photos and historic black-and-white images, production data and technical specifications, and collector pricing contained in this beautiful new book. The classic design, and rich photography of this reference offers you a unique and useful commemorative of the 100-year anniversary of the car that changed the world.

The Legendary Model-T Ford: The Ultimate History of America's First Great Automobile

Spiral-bound 1980 253p. 9.00x6.50x1.00 COOKBOOK UNIQUE RECIPES FOR WILD GAME FISH AND SAVORIES

Collins' Backroom Cooking Secrets: Wild Game, Fish, and Other Savories

Home Improvement & Design

Waldman House Pr

See the best price to sell, buy, or rent books by Collins, Tom. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Collins, Tom

See the best price to sell, buy, or rent books by Collins, Tom. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Great Marketing Turnaround: The Age of the Individual-And How to Profit

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It

Jane Fonda: An American Original

Jane Fonda: An American Original

Tow Trucks: A Photographic History

Steven Spielberg: Creator of E. T. (Taking Part Books)

The search for Jimmy Carter

The Legendary Model-T Ford: The Ultimate History of America's First Great Automobile

Collins' Backroom Cooking Secrets: Wild Game, Fish, and Other Savories