<p>This unique book is written by a marketing executive who has 30 years in the US beverage alcohol business focusing on craft beer.  The book covers marketing and distribution for any size craft beer brewer, spirits distiller, wine vinter or non alcoholic beverage producer.  Real life case histories and personal experiences show the reader how to develop strategy, objectives, overcome objections and how to work with US wholesalers as well as their sales teams.  Case histories cover both the On and Off Premise (On and Off Trade) channels while showing the reader how to analzye the market and the competition to gain entry into the very challenging US alcohol marketplace.  The author holds a masters degree in marketing and has been published by the American Marketing Association.  The book has taken four years to write and is based on needs communicated in countless craft beer conferences and festivals by brewers and industry professionals who want to learn about marketing and distribution.  As of this writing, the author knows of no other book on the market like it.  The book also teaches the reader how to select, manage and motivate US wholesaler teams including incentive/sales planning real life examples.  Social media is also addressed along with expansion precautions, product line extension discussions and new product names, pricing and packaging.</p>

Craft Beer Marketing & Distribution: Brace for Skumeggedon

Business & Money

Colburn, Mark

Industries

Shinerunner Publishing

<p>The ROLEMASTER COMPANION is a must for all ROLEMASTER and FRP fans! Every aspect of I.C.E.'s classic FRP system is expanded with optional rules and guidelines. To SPELL LAW new Spells and Spell Lists along with natural phenomena and Arcane Magic are added. For CHARACTER LAW, new character classes and new races appear! The ROLEMASTER COMPANION also adds a wealth of new material to CREATURES &amp; TREASURES, including the construction of magical items and plenty of new creatures to populate your world. Many new optional rules for ARMS LAW, such as a condensed combat system, are included. For the Gamesmaster, CAMPAIGN LAW is expanded with a system for generating populations as well as numerous game aids to help in the running of a smooth campaign.</p>

Rolemaster Companion (Rolemaster 2nd Edition Game Rules, Advanced Fantasy Role Playing, Stock No. 1500)

Humor & Entertainment

Puzzles & Games

Iron Crown Enterprises

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Books by Colburn, Mark