Consumer Behaviour and the Arts (Discovering the Creative Industries)

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: <ul> <li>What do we know about this aspect of consumer behaviour in general?</li> <li>What do we know about this aspect as it relates to the consumption of art works or cultural experiences?</li> <li>What are the practical implications of this knowledge for managers working in the arts?</li> <li>What are the implications for researchers in this field?</li> </ul> This book fills the need for scientific and practical knowledge about the people who consume arts and culture and will therefore be of particular interest to managers of cultural venues and institutions, to students or teachers in arts management training programs, to researchers in the field, to public policymakers in arts and culture, and to anyone directly or indirectly involved in creating, promoting and distributing artistic and cultural products.

Business & Money

Colbert, François

d’Astous, Alain

Industries

Routledge

Le marketing des arts et de la culture

Rich, J. Dennis

Brunet, John

Ravanas, Philippe

St-James, Yannik

GAETAN MORIN

Marketing des arts et de la culture (GAËTAN MORIN ÉDITEUR (QUEBEC))

This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans. Marketing Culture and the Arts will certainly interest all those who want to understand the specifics of marketing within the cultural context. The book familiarizes readers with the restrictions unique to artistic products and the subsequent choice of marketing strategies. It is a valuable resource for managers in the cultural milieu as well as for marketing students, public administrators, private-sector managers in charge of corporate sponsorship, and all those interested in non-profit and service organizations. Basic marketing concepts in the traditional sense are described and their application to the context of culture and the arts is discussed. The French version of this book, Le marketing des arts et de la culture, received the Medaille de l'Academie 1994 from the Academie des Sciences Commerciales de Paris.

Marketing Culture and the Arts

Poole, William

Bilodeau, Suzanne

J. Dennis Rich

Arts & Photography

Paul & Co Pub Consortium

Le marketing des arts et de la culture 3 eme edition (GAËTAN MORIN ÉDITEUR (QUEBEC))

Marketing Culture and the Arts, Second Edition

Nantel, Jacques

Chair in Arts Management

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