You're the CEO of XYZ Worldwide. CNN has reported today, based on an unsubstantiated Matt Drudge report, that a female board member is engaged with you in insider trading of XYZ stock. And that she's rumored to be your lover. Camera crews and reporters are gathering in the lobby. What do you do? Ten years ago-even five-all an executive had to do was slip out the back door. But to survive in today's business world, where executives' personal lives (like recent Presidents') are no longer out of bounds, CEOs have to take responsibility for such stories, and have to respond immediately to the media with a credible explanation. Most executives simply don't realize that this is what they must do. Their careers are at stake. The PR Crisis Bible is the only book to protect a CEO's reputation by stopping the problem where it begins: in the mind of the CEO. It's the first book that shows CEOs how the new media rules have changed the world. It demonstrates the right ways to respond to today's instant scandals, unsubstantiated reports, Internet rumors, and other crises. It pinpoints the reasons why CEOs get themselves into trouble, and shows how to turn a disaster to advantage. Today, CEOs must avoid the "seven deadly sins of handling a crisis" because even if they had nothing to do with a problem, it ends up in their lap. The buck always stops at the top. Robin Cohn strikes a masterful balance between fear, the most powerful of motivators, and humor. Her cautionary tales of executives on the receiving end of adverse media will strike a chord with all decision-makers and leaders. The author's message? You can be prepared. But you must know the drill before a cyber-disaster strikes.

The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose

Business & Money

Cohn, Robin

Management & Leadership

Truman Talley Books

During a crisis situation, it's often too late to start figuring out what to do says crisis management expert Robin Cohn. If unprepared, a CEO could sink a corporation, not necessarily due to the crisis itself, but from the handling of it. The PR Crisis Bible is designed to aid any corporation, institution, government agency, CEO, or political personality in handling all types of messy crisis management scenarios. The book offers solid advice on how to handle specific situations that could potentially wreak havoc on a corporation's operations: extended negative press, lawsuits, government investigations, low employee morale, angry customer or vendor complaints, sexual harassment allegations, online hackers, executive succession, workplace safety and drops in sales, stock prices or earnings. Utilizing several dozen examples of companies that could have avoided crises, The PR Crisis Bible highlights how best to anticipate problems and rehearse possible scenarios, prevent negative media exposure, use the Internet to effectively mute a crisis, work with social and environmental activists and monitor internal employee morale and communications.

Marketing & Sales

BookSurge Publishing

See the best price to sell, buy, or rent books by Cohn, Robin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cohn, Robin

See the best price to sell, buy, or rent books by Cohn, Robin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose

The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose