The practice of marketing management: Analysis, planning, and implementation

Business & Money

Cohen, William A.

Management & Leadership

Collier/Macmillan

The Practice of Marketing Management: Analysis, Planning, and Implementation

PRENTICE/HALL

Explains the techniques essential to effective leadership, and outlines strategies for influencing and motivating others

The Art of the Leader

Prentice Hall Direct

Two entrepreneurs offer advice on starting a business, including promotion through trade shows, overseas sales, government opportunities, and long-term planning

Making It!: Wealth-Building Secrets from Two Great Entrepreneurial Minds

Cossman, E. Joseph

Drucker on Leadership: New Lessons from the Father of Modern Management

Although Peter Drucker, “The Father of Modern Management,” died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership―the central element of management―are in constant demand, yet he wrote little under that actual subject heading. 
In Drucker on Leadership, William A. Cohen explores Drucker’s lost leadership lessons―why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself “good or desirable.” While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker’s teachings about leadership have saved many corporations from failure and helped guide others to outstanding success. Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker’s followers. For example, who would have thought that Peter Drucker taught that “leadership is a marketing job” or that “the best leadership lessons for business or any nonprofit organization come from the military”? Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.

Jossey-Bass

Proven leadership strategies used by combat and business leaders to accomplish impossible goals Heroic Leadership examines military leadership principles as they apply to business and life. Leadership expert and retired general William Cohen describes the eight universal laws of leadership and explains why heroic leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty and hardship. He also shows how to implement Heroic Leadership to attract fellowship, use influence tactics, develop self-confidence, build, coach, and motivate a team, take charge in crisis situations, and take action. <ul>
<li>Includes real-world examples from business as well, as battle, that follow the eight universal laws</li> <li>Contains proven strategies and techniques to apply the universal laws and multiply the productivity of any group or organization</li> <li>Suggests little-known, but highly effective methods for building teamwork and esprit de corps</li> <li>Based on the classic, bestselling books on leadership The New Art of the Leader and the Stuff of Heroes
</li> <li>With a timeless approach to leadership, Heroic Leadership offers innovative ideas for motivating people and helping them to achieve new heights of personal and group performance</li> </ul>

Heroic Leadership

Model Business Plans for Product Businesses

Everything you need to write a complete, custom-designed business plan--and save yourself thousands of dollars  Smart entrepreneurs know that a clear, well-written business plan is absolutely essential to any new venture: it guides your first steps, helps you develop marketing strategies, and allows you to quickly seize new opportunities. What's more, a business plan is what you bring to investors to obtain financing. It has to be good--your success may depend on it. Yet, writing a business plan is one of the first and most difficult challenges facing most entrepreneurs. In fact, many pay consultants tens of thousands of dollars to prepare one. With this remarkable book you'll get expert guidance in writing a complete business plan, tailored to your specific needs.  Model Business Plans for Product Businesses offers:  * Professional, step-by-step advice on how to structure and write an outstanding plan, including all the essential components  * 9 complete sample business plans for a broad cross-section of product businesses--computer sales, children's books, newsletter publishing, opening a store, and more--that you can adapt to your business  * Detailed instructions on defining the target market for the product, specific marketing plans for positioning and promoting the product, and financial projections, including estimated start-up costs, the "break-even point," required capital, projected revenue, and more  * Easy-to-use forms that help you complete your business plan

Model Business Plans For Product Businesses

John Wiley&Sons

John Wiley&Sons, Inc.

Everything you need to write a complete, custom-designed business plan—and save yourself thousands of dollars Smart entrepreneurs know that a clear, well-written business plan is absolutely essential to any new venture: it guides your first steps, helps you develop marketing strategies, and allows you to quickly seize new opportunities. What's more, a business plan is what you bring to investors to obtain financing. It has to be good—your success may depend on it. Yet, writing a business plan is one of the first and most difficult challenges facing most entrepreneurs. In fact, many pay consultants tens of thousands of dollars to prepare one. With this remarkable book you'll get expert guidance in writing a complete business plan, tailored to your specific needs. Model Business Plans for Service Businesses offers:  Professional, step-by-step advice on how to structure and write an outstanding plan, including all the essential components 9 complete sample business plans for a broad cross-section of service businesses—a recycling service, an export company, a tutoring service, a travel agency, and more—that you can adapt to your business project Detailed instructions on defining the target market for the service, specific marketing plans for positioning and promoting the service, and financial projections, including estimated start-up costs, required capital, the "break-even" point, projected revenue, and more Easy-to-use forms that help you complete your business plan

Model Business Plans for Service Businesses

wiley

Everything you need to write a complete, custom-designed business plan—and save yourself thousands of dollars Smart entrepreneurs know that a clear, well-written business plan is absolutely essential to any new venture: it guides your first steps, helps you develop marketing strategies, and allows you to quickly seize new opportunities. What’s more, a business plan is what you bring to investors to obtain financing. It has to be good—your success may depend on it. Yet, writing a business plan is one of the first and most difficult challenges facing most entrepreneurs. In fact, many pay consultants tens of thousands of dollars to prepare one. With this remarkable book you’ll get expert guidance in writing a complete business plan, tailored to your specific needs. Model Business Plans for Service Businesses offers:  Professional, step-by-step advice on how to structure and write an outstanding plan, including all the essential components 9 complete sample business plans for a broad cross-section of service businesses—a recycling service, an export company, a tutoring service, a travel agency, and more—that you can adapt to your business project Detailed instructions on defining the target market for the service, specific marketing plans for positioning and promoting the service, and financial projections, including estimated start-up costs, required capital, the "break-even" point, projected revenue, and more Easy-to-use forms that help you complete your business plan

See the best price to sell, buy, or rent books by Cohen, William A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cohen, William A.

See the best price to sell, buy, or rent books by Cohen, William A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The practice of marketing management: Analysis, planning, and implementation

The Practice of Marketing Management: Analysis, Planning, and Implementation

The Art of the Leader

Making It!: Wealth-Building Secrets from Two Great Entrepreneurial Minds

Drucker on Leadership: New Lessons from the Father of Modern Management

Heroic Leadership

Model Business Plans For Product Businesses

Model Business Plans for Product Businesses

Model Business Plans for Service Businesses

Model Business Plans for Service Businesses