“It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

Business & Money

Cockerell, Lee

Biography & History

Crown Currency

Take 3 leaders with a combined 67 years of Disney experience, add two experienced industrial engineers, and you get Hardwiring Magic. Great companies know that delivering their promise consistently is the key to growth. They also understand that their people are their most valuable resource. Lee, Dan and Valerie Cockerell, have partnered with business engineers, Jorge Ismael Torres and Enrique Sierra, to create a customized service framework approach and proprietary software tool that will enable your organization to deliver a consistent world class service experience that will differentiate you from your competition.

Hardwiring Magic

Cockerell, Dan

Consulting Group, Hardwiring Magic

Cockerell, Valerie

Sierra, Enrique

Ismael Torres, Jorge

Industries

Management & Leadership

Random House Audio |

Career Magic: How to Stay on Track to Achieve a Stellar Career

From a dusty farm to becoming the senior operations executive for the Walt Disney World Resort, Lee Cockerell's career journey demonstrates how anyone can have a successful career--no matter the obstacles!&nbsp; Within Career Magic, readers will find Lee Cockerell's story, colored with the lessons he learned during his magical and successful career with Hilton, Marriott and Disney. Lee's focus on self-education, experience and exposure to the world teaches how motivated individuals can achieve their dreams, with or without a college degree.&nbsp; Lee believes that it's never too late to get started. Throughout Career Magic, he outlines management and leadership lessons from the best customer service organizations in the world. His approach explains how to overcome career obstacles and avoid future setbacks by embracing the power of self-reliance and risk-taking.&nbsp;

Job Hunting & Careers

Magic Press

From a dusty farm to becoming the senior operations executive for the Walt Disney World Resort, Lee Cockerell’s career journey demonstrates how anyone can have a successful career—no matter the obstacles! 
Within Career Magic, readers will find Lee Cockerell’s story, colored with the lessons he learned during his magical and successful career with Hilton, Marriott and Disney. Lee’s focus on self-education, experience and exposure to the world teaches how motivated individuals can achieve their dreams, with or without a college degree. 
Lee believes that it’s never too late to get started. Throughout Career Magic, he outlines management and leadership lessons from the best customer service organizations in the world. His approach explains how to overcome career obstacles and avoid future setbacks by embracing the power of self-reliance and risk-taking.

Time Management Magic is all about learning a system and a way of thinking that enhances the ability to lead a highly productive, balanced, and effective life. Too many people get discouraged and want to quit because they have setbacks and other obstacles in their life. Retired Exec VP of Walt Disney World, Lee Cockerell’s advice to everyone is, “Don’t underestimate what you can achieve.” Lee believes that having a well-organized system for planning and executing one’s goals and dreams is vital. He credits his success to having a strong time management system in place to ensure he would do what he said he would do and keep his promises. The time-management secrets Lee has developed have become one of his most requested corporate training lectures and are now available in his tell-all guide, Time Management Magic. The system he presents is not just about time management, it is about life management. The executive time management secrets contained in Time Management Magic help readers keep all parts of their lives under control and jump-start their personal and professional growth.

Time Management Magic: How to Get More Done Every Day and Move from Surviving to Thriving

Morgan James Publishing

The former EVP of Walt Disney World shares indispensible Rules for serving customers with efficiency and excellence. Lee Cockerell knows that success in any business depends upon winning and keeping customers. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you.

El cliente pone las reglas: Las 39 normas esenciales para brindar un servicio excepcional (Spanish Edition)

Processes & Infrastructure

Empresa Activa

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Books by Cockerell, Lee