If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! 
Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. <ul>
<li>Book I explores how search engines work and which ones offer the best exposure</li> <li>Learn to develop a keyword strategy and be competitive with Books II and III</li> <li>Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience</li> <li>Tips in Book VI show how to line up relevant links for a better search showing</li> <li>Book VII shows how to get more from your server and content management system</li> <li>Discover how to measure your site’s success in Book VIII</li> <li>Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America</li> <li>Use SEO and Book X tips to build your brand</li> </ul>
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Search Engine Optimization All-in-One For Dummies

Business & Money

Clay, Bruce

Esparza, Susan

Business Development & Entrepreneurship

For Dummies

Ten minibooks cover all you need to know about search engine optimization Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO. Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results. <ul>
<li>Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools</li> <li>Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more</li> <li>Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results</li> <li>Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO</li> </ul>
Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Search Engine Optimization All-in-One for Dummies

The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay―whose search engine consultancy predates Google―shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! <ul>
<li>Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more</li> <li>Covers SEO and optimizing servers for SEO</li> <li>Provides important information on SEO web design</li> <li>Shows you how to use SEO to stay "above the fold"</li> </ul>
If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: <ul> <li>Optimize your webpage with responsive design that makes it irresistible to Google</li> <li>Create a keyword strategy that keeps interested and engaged visitors flowing to your website</li> <li>Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page</li> </ul> Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))

Jones, Kristopher B.

Stop wasting your words — put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales. Through this book, you’ll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words. SEO founding father Bruce Clay and PR veteran Murray Newlands present hands-on techniques, along with case studies and recommendations from niche experts of online marketing including: Chelsea Adams, Jordan Armstrong, Michael Brito, Lisa Buyer, Jonathon Colman, Andy Crestodina, Alyce Currier, Ric Dragon, Kristi Kellogg, Sue Keogh, Virginia Nussey, Lee Odden, Trent Partridge and Adam Sutton. Learn how to: <ul>
<li>Start planning, creating and executing content with intention</li> <li>Perform content audits and persona research</li> <li>Use SEO to improve visibility in search engine results pages</li> <li>Make a company blog pay for itself</li> <li>Leverage influencers and partnerships</li> <li>Make an impact with images, video and other rich media</li> <li>Effectively use Facebook, Twitter and other social media to speak with customers, rather than at them</li>
</ul>
We live in an age of great opportunity when anyone with access to a computer has the power to be a publisher. And yet it's harder than ever to plan, create and distribute meaningful content that effectively generates business. This is because the vast number of voices online means more competition and a heightened need to strategize, adjust and adapt. This book equips you with the knowledge you need to develop an online content marketing strategy for your business.

Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines

Newlands, Murray

Marketing & Sales

CreateSpace Independent Publishing Platform

See the best price to sell, buy, or rent books by Clay, Bruce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Clay, Bruce

See the best price to sell, buy, or rent books by Clay, Bruce. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One for Dummies

Search Engine Optimization All-in-One for Dummies

Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))

Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines