Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike. Explains the concepts and principles of marketing Extensive use of case histories and examples A classic work of reference

Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series)

Business & Money

Middleton, Victor T.C.

Clarke, Jackie

Economics

Butterworth-Heinemann

France in the Age of Organization: Factory, Home and Nation from the 1920s to Vichy (Berghahn Monographs in French Studies, 11)

In interwar France, there was a growing sense that ‘organization’ was the solution to the nation’s perceived social, economic and political ills. This book examines the roots of this idea in the industrial rationalization movement and its manifestations in areas as diverse as domestic organization and economic planning. In doing so, it shows how experts in fields ranging from engineering to the biological sciences shaped visions of a rational socio-economic order from the 1920s to Vichy and beyond.

History

Europe

Berghahn Books

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

Tourism Development Handbook: A Practical Approach to Planning and Marketing

Godfrey, Kerry

Travel

Cengage Learning EMEA

The behavior of tourists - what their motivations are, what impact their behavior has on the places they visit, the decisions they make - is a fundamental aspect in understanding the tourism industry as a whole. Contemporary Tourist Behaviour provides an in-depth examination of how and why tourists behave as they do, and how this is perceived by hosts and outside agencies, covering national characteristics of tourists from around the world, effects of everyday events and governmental and environmental factors, and tourists' consideration of sustainable principles.

Contemporary Tourist Behaviour [OP]: Yourself and Others as Tourists (CABI Tourism Texts)

Bowen, David

Oxford University Press

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Books by Clarke, Jackie