The Mind’s Eye, written by a published poet, focuses on imagery and sound and has the added benefit of being concise, inexpensive, and handy. Contemporary poetry as well as traditional form is discussed, with an emphasis on contemporary poets — more than ninety of them — and three student poets. Chapters deal with difficult topics such as racism, war, mortality, gender, and more.

Mind's Eye, The: A Guide to Writing Poetry

Literature & Fiction

Clark, Kevin

History & Criticism

Pearson

World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on the journey to "brandscendence." They have enduring reasons for being yet adapt to changing circumstances and evolve over time. 
In Brandscendence, author Kevin Clark uses success stories and case studies to illustrate his theory on the 3 essential elements enduring brands must manage: 
1. Relevance. The organization’s or product’s enduring relevance to the customer 2. Context. The context in which the brand must adapt to cultural shifts or changing economic needs of customers over time 3. Mutual benefit. The turbocharged customer relationships that result from stakeholders’ perceived mutual benefit, which create goodwill to nurture future interactions-crucial in times of crisis 
Compare and contrast BMW and the Red Cross. BMW has a recognizable phrase that captures the essence of its brand-"The Ultimate Driving Machine"-an expression about innovative personal mobility and technology leadership. The Red Cross is known around the world for providing help in emergencies and disasters to people in need without regard to borders-you might say it’s "The Ultimate Disaster Relief Experience." Both brands endure because they manage the 3 essential elements so well. 
Brandscendence studies the broader role of branding and, through what Clark dubs BrandNext™, its strategic applications for the future. Chapters include industry sector analysis with exciting collaborative input from some the country’s foremost experts in business and academia who study marketing and branding.

Brandscendence: Three Essential Elements of Enduring Brands

Business & Money

Marketing & Sales

Kaplan Publishing

"I swear Kevin Clark's Self-Portrait with Expletives is the book I've have been waiting to read -- the book in which the past and present are not strangers, but lovers. Clark's ecstatic poems time-travel with alacrity on their quest for transformation and song. Intimate, hilarious, attentive, political, Self-Portrait with Expletives is a mature, commanding book by a poet confident in his craft. It's also a book with a wide and wonderful boyish grin." -- Denise Duhamel "From these pages flows a warm and breathy voice that sings up the Tuscan countryside but also traffics in the quiddities of hardscrabble Americana: beers drunk, cars wrecked, guns fired, songs sung, lovers kissed and missed. It's as though there's nothing this voice can't say; it's personal, provocative, and I want to hear it again and again." -- David Kirby

Self-Portrait with Expletives: Poems

Poetry

Pleiades Press

Trapped in lifes storms Marcus takes you on an adventure during and after he is released from prison. His story takes you on a journey of crucial battles with cocaine, sex, money and a society of people trying to pull him down. Com'n Up is a street term which means achieving a goal that you've set. Com'n Up can be anything from getting a new house to shedding a few pounds or improving your education. However in this novel Com'n Up is based on the struggles of an ex-convict trying to fight the powers of being inconsistent with doing the right thing. Com'n Up the novel is exploding across the country. Com'n Up gives detailed information that's not expressed in other books. This novel is better than any of it's kind and will give you a lasting impression on Com'n Up.

Com'n Up

United States

Already, this guide has helped thousands of teachers to save time and create better and more powerful English grammar lessons. This easy-to-understand tool provides usable templates for teaching grammar lessons to students, from the simple basics to advanced ideas and concepts. Clear and succinct definitions and descriptions of all grammar concepts make it convenient and time-saving for teachers. Whatever skill you need to teach, it’s here in simple terms and ready to be used with your students.

The Painless, Plan-Less Grammar Guide

Reference

Cameron, Janelle

Words, Language & Grammar

Innovative Grammar

A new view of language learning and teaching is finding its way into public schools that offers adolescent-age English learners new hope for gaining true competence in the English language. Built on the time-tested precepts of sequenced grammar instruction and structured and relevant skills practice, teachers and students across the country and abroad have put the principles and practices detailed in this book to work to fundamentally transform their schools, their teaching, and their results. After 30 years of failed theories that sounded good but just didn't work, this book lays out a common-sense way of understanding why English learners need (and crave) grammar-based language instruction if they are to read with comprehension and be able to write academically. Most exciting, this book details step-by-step methods for teaching the vital grammar skills these students need today in order to succeed in schools where new standards require advanced English language and literacy skills. Written by experienced educators, this book will change your teaching practices and help to rejuvenate the spirit and confidence of students who know that the English language is their biggest academic challenge.

Accelerating Language: The Methods Book

English as a Second Language

Excel : The Complete Ultimate Comprehensive Step-By-Step Guide To Learn Excel Programming

Computers & Technology

Programming

Kevin Clark

Did you know that there was a lot more you can do with Excel than just manipulating and entering data? Were you looking for a way to learn the different strategies and techniques you can apply in Excel? If you did, you must definitely read this book. You would have gathered the basic information about Microsoft Excel, and how you can manipulate or format data in Excel. You would have also gathered information on how you can use different statements in Excel to perform repetitive tasks. There is, however, more to Excel that just VBA and formatting of data. You can perform different types of analysis in Excel based on your data. If you have come to learn more about what you can do with Excel, you have come to the right place. This book sheds some light on the different strategies that you can use in Excel. You will learn more about how to paste data, what types of formatting you can use and how you can use different formulae and graphs to help you understand your data better. Over the course of this book, you will gather information on: <ul> <li> How to add or delete rows and columns in a worksheet </li> <li> How to identify and remove duplicates in the data set </li> <li> How to use the Paste Special option in Excel </li> <li> How to sort data using multiple sort levels </li> <li> Different functions that one can use in Excel to perform numerous operations </li> <li> How to use Autofill </li> <li> Simple mathematical operations that can be performed in Excel </li> <li> Some shortcuts in Excel </li> </ul> If you are looking at different ways to improve your skills in Excel, Grab a copy of this book NOW.

Excel :The Ultimate Comprehensive Step-by-Step Guide to Strategies in Excel Programming (Formulas, Shortcuts and Spreadsheets) (2)

Programming Languages

The Saigon Tangent

The Saigon Tangent tells the story of five members of a Special Force Unit during the Vietnam War who are tasked to solve a series of alarming homicides. During the war, they rescue Pow's and assassinate communist officials. Now, they find themselves in an intricate web of deceit that could connect to the events that happened almost two decades ago.

Dramas & Plays

Xlibris, Corp.

Xlibris

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Books by Clark, Kevin