<p>A book for marketing professionals and those studying marketing law as part of a commerce degree, exploring the context of the legal framework in which marketing decisions are made. The Trade Practices Act has implications for marketing strategy with regard to consumer protection and this text looks closely at the implications. Illustrated with case examples, questions and exercises and further reading suggestions, in addition to a discussion of each chapter which relates to the role of law in marketing strategy. Indexed.</p>

Australian Marketing Law

Clark, E. Eugene

Reference

Wm Gaunt & Sons

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Books by Clark, E. Eugene

See the best price to sell, buy, or rent books by Clark, E. Eugene. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Australian Marketing Law