Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

Globalisation and Advertising in Emerging Economies: Brazil, Russia, India and China (Routledge Studies in International Business and the World Economy)

Ciochetto, Lynne

Reference

Routledge

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

Globalisation and Advertising in Emerging Economies (Routledge Studies in International Business and the World Economy)

This timely book provides a comprehensive overview of the activities of the major foreign forces active in contemporary Sub-Saharan Africa. Stimulated by the abundance of reports in the media criticizing China's presence in Sub-Saharan Africa, there is an analysis of China's involvement in the region compared to the largest Western players: the United States, the World Bank and the International Monetary Fund. China has only been economically active in Sub-Saharan Africa since the 1990s, while the United States, the World Bank and the International Monetary Fund have been active since the 1950s. Indeed, the World Bank has been the major lender for development during the whole period. The book explores how these foreign interests have assisted with, or hindered progress towards, addressing the challenges facing the region. These challenges include high rates of poverty and low levels of human development, loss of political and economic sovereignty, periodic sluggish economic development, government indebtedness, illegal financial flows and corruption, the resource curse, environmental destruction and climate change. The approach is interdisciplinary and emphasises the key development issues: social, economic and environmental sustainability. An audit approach is used to explore changes within China and the West since the 1950s and evaluate their impact on Sub-Saharan Africa.China versus the US, World Bank and IMF in Sub-Saharan Africa is an important reference for academics, researchers and students. It is also written in an accessible style that is suitable for the general reader.

China Versus The Us, World Bank And Imf In Sub-saharan Africa (World Scientific Series In Multinational Investment And Business)

Business & Money

Economics

WSPC (EUROPE)

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Books by Ciochetto, Lynne

See the best price to sell, buy, or rent books by Ciochetto, Lynne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Globalisation and Advertising in Emerging Economies: Brazil, Russia, India and China (Routledge Studies in International Business and the World Economy)

Globalisation and Advertising in Emerging Economies (Routledge Studies in International Business and the World Economy)

China Versus The Us, World Bank And Imf In Sub-saharan Africa (World Scientific Series In Multinational Investment And Business)