<p>The business and marketing industries already "get it" when it comes to targeting the 50-plus demographic. Unfortunately, the advertising industry lags behind. Chuck Nyren tells you why in Advertising to Baby Boomers. Unlike most books about advertising, this one is written for "the client." Anyone with a product or service for Baby Boomers, from general consumer goods to high-tech electronics to planned communities to health care will find Advertising to Baby Boomers an invaluable tool. "Some simple demands, a bit of vigilance, and you could change things around and get much more than you are paying for," Nyren says. Do you really need an advertising agency? What questions should you ask when interviewing or being "pitched" by an agency? How do you help develop a campaign with your agency? When should you trust your advertising agency, and when should you question its judgments? When do you leave them alone? How do you critique a campaign. These are some of the questions answered in Advertising to Baby Boomers. In addition, the author gives advice and guidance to the small- business person on how to fashion a custom-made campaign.</p>

Advertising to Baby Boomers

Business & Money

Chuck Nyren

Marketing & Sales

Paramount Market Publishing, Inc.

Award-winning advertising copywriter Chuck Nyren knows a thing or two about baby boomers. To start with, he is one, but beyond that he helps companies create advertising that speaks to this age group. Nyren believes that many companies are losing baby boom customers because their advertising fails to speak to boomers. To remedy this, he advises, in part, that firms should demand that their advertising agencies put baby boomers in charge of creating campaigns for their peer group. Just as he would not feel comfortable creating advertising for twenty-somethings, he thinks it is a big mistake to expect twenty-somethings to create advertising campaigns that speak to boomers. His book is filled with examples and suggestions for industries such as housing, pharmaceuticals, automotive, travel, and financial planning, all industries that try to attract customers from the baby boom generation. In this updated and revised edition, Nyren continues his crusade to get ad agencies to recognize the i

Paramount Market Publishing

See the best price to sell, buy, or rent books by Chuck Nyren. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Chuck Nyren

See the best price to sell, buy, or rent books by Chuck Nyren. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising to Baby Boomers

Advertising to Baby Boomers