<p>Candidates don't have to sling mud to win. This state-of-the-art guide combines the latest research on voter attitudes from UC-Berkeley's Center for Campaign Leadership with advice from leading campaign strategists on how to run clean, honest, effective campaigns for public office in California. Rather than echo the conventional wisdom that negative campaigning works, this guide shows candidates how to plan a campaign, build an effective organization, develop and deliver a clear and compelling message, and mobilize voters on election day -- all in a way that promotes public trust in both the candidates and the offices they seek.</p>

Win the Right Way: How to Run Effective Local Campaigns in California

Christine Trost

Matt Grossman

Institute of Governmental Studies Press

See the best price to sell, buy, or rent books by Christine Trost. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Christine Trost

See the best price to sell, buy, or rent books by Christine Trost. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Win the Right Way: How to Run Effective Local Campaigns in California