The author details the headlines, sample letters, checklists, techniques and tricks that he has found successful in his own career as a direct-mail copywriter. He advises on how to capture the reader's attention straightaway, how to make sure that a letter is read and how to generate interest in a service or product. Christian H. Godefroy runs two direct-mail publishing companies. His other books include "The Complete Time Management System", "The Power Talk System" and "Super Health".

How to Write Letters That Sell: Winning Techniques for Achieving Sales Through Direct Mail

Christian H. Godefroy

Literature & Fiction

Piatkus Books

Some people make good use of every second of the day, whilst others - although possibly ambitious, intelligent and hardworking - do not know how to manage their time well. Aiming to increase the reader's enjoyment of life and chances of success, this book deals with techniques for mastering time.

The Complete Time Management System

Business & Money

John T. Clark

Economics

Judy Piatkus(publishers) Ltd

The Outstanding Negotiator: How to Develop Your Arguing Power

Health, Fitness & Dieting

Luis Robert

Psychology & Counseling

S'aider soi-même par l'auto-hypnose - La technique et ses applications pratiques

Self-Help

Personal Transformation

Publications Globe d'Or, France

TECNICAS DEL PENSAMIENTO POSITIVO, LAS

OCEANO DE MEXICO (ME)

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Books by Christian H. Godefroy