Building a brand is critical to positioning and differentiating your organization. To attract new patients, increase physician referrals, and build business partnerships your organization must use strategic branding. Harness your true brand power Through the advanced branding techniques and step-by-step guidelines in A Marketer's Guide to Brand Strategy you can: - Build a strong brand - Take a strategic, business-driven approach to branding - Prove the financial value of your brand - Stay ahead of your competition A Marketer's Guide to Brand Strategy contains valuable case studies from organizations that have experienced branding success, including The Mayo Clinic. You'll be able to learn from their experiences and incorporate those ideas into your own brand strategy. You can also use this resource to avoid common branding misconceptions and mistakes. Move beyond the basics To differentiate your healthcare organization especially in a competitive marketplace you must go beyond basic marketing tactics and make branding part of your business strategy. With A Marketer's Guide to Brand Strategy, address tough challenges such as: - Building a new brand - Rebuilding an existing brand - Using brand strategy to differentiate your organization from the competition Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound business strategies to successfully brand your healthcare organization and take your branding efforts to the next level. Who needs this book? Whether you're a healthcare marketer, marketing director, vice president of marketing, strategic planner, or marketing consultant, A Marketer's Guide to Brand Strategy is a must-have tool to become the healthcare provider of choice in your community. The Studer Group's Lynne Cunningham gave A Marketer's Guide to Brand Strategy an 'outstanding' rating in her monthly book review. 'A very prescriptive look at how to proactively develop a brand strategy that will focus and energize your healthcare organization ...This book provides practical guidance on how and why the healthcare organization can and should take its first steps into the branding arena.'

A Marketer's Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations

Medical Books

Chris Bevolo

HealthLeaders Media a division of HCPro

Administration & Medicine Economics

Do your marketing efforts make a difference? Prove it.
Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods.
A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts provides all the tools you need to confidently measure healthcare marketing results.
Exclusively focused on measuring marketing results in healthcare campaigns including:
- Integrated marketing - Social and new media - Online marketing - Patient experience - Physician relations - Branding - Public relations - Direct to consumer marketing
Consistently demonstrate the value of your healthcare marketing with:
- An easy, five-step system for measuring the results of your marketing activities. - A long-term marketing measurement discipline that will give you the ammunition you need to defend and even increase your budget. - Case studies from five health systems who successfully measure their marketing efforts. - An answer to the ultimate push back question: How do you really know your marketing made a difference?
Take a look at the Table of Contents
Chapter 1: Are You Ready for Marketing Measurement? Chapter 2: Why Measurement Matters Chapter 3: The Current State of Healthcare Marketing Measurement Chapter 4: Types of Marketing Measurement: Financial Metrics Chapter 5: Behavioral Metrics Chapter 6: Attitudinal Metrics Chapter 7: Other Types of Marketing Measurement Metrics Chapter 8: Measuring Marketing Activities Chapter 9: Treating Measurement Like a Science Chapter 10: Measuring Within Specific Marketing Disciplines Chapter 11: Building a Marketing Measurement Discipline Chapter 12: Case Studies
Who will benefit from this book?
Marketing, advertising and PR directors, VPs, and professionals, chief marketing officers, advertising and PR agencies and consultants.

A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts

Hospital and health system marketers are facing unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet those challenges, marketers must boldly break the bonds of the past and move forward in new and better ways. This book, by well-known healthcare marketing expert, speaker and author Chris Bevolo, serves as a call to arms for marketers to step up and transform healthcare marketing.

Joe Public Doesn't Care About Your Hospital

RockBench Publishing

In his two previous Joe Public books that called for revolutionary change in the healthcare marketing field, Chris Bevolo expressed the idea that as a whole, the health system sector was a decade behind other industries in its understanding and application of marketing and branding. But over the past few years, this gap has clearly closed, as a number of leading health system marketers are taking advanced and innovative approaches to marketing and branding. Or, put another way, we ve arrived at a place where great hospital marketing can be described simply as great marketing. Joe Public III: The End of Hospital Marketing outlines the new best practices in hospital and health system marketing. Chris also shares what the marketing leaders at these organizations have in common that helps them drive greater success.

Joe Public III: The End of Hospital Marketing

RockBench Publishing Corp.

See the best price to sell, buy, or rent books by Chris Bevolo. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Chris Bevolo

See the best price to sell, buy, or rent books by Chris Bevolo. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Marketer's Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations

A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts

Joe Public Doesn't Care About Your Hospital

Joe Public III: The End of Hospital Marketing