Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now.

Let My People Go Surfing: The Education of a Reluctant Businessman

Biographies & Memoirs

CHOUINARD, Yvon

Professionals & Academics

Penguin??Books

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. "This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything

Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Photographs of ice climbers in action augment complete instructions in the techniques of ice climbing, dangers, and safety measures

Climbing Ice

Sports & Outdoors

Mountaineering

Random House, Inc.

Winter Sports

Sierra Club Books

180 South takes readers behind the scenes of the film, 180 South, made by Chris Malloy, to learn more about the people who made the film, the original overland journey to Patagonia in 1968, and the repeat journey over ocean and land 40 years later. The book includes stories of events and experiences that inspired Chris Malloy, Yvon Chouinard and Doug Tompkins to choose paths committed to saving what's left of the wild world. Open it anywhere and enjoy the photographs by the worlds leading surf and climbing photographers Jeff Johnson, Jimmy Chin, Scotty Soen and Danny Moder.

180 Degrees South: Conquerors of the Useless

Humor & Entertainment

Johnson, Jeff

Malloy, Chris

Movies

Patagonia Inc

The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

The Responsible Company: What We've Learned From Patagonia's First 40 Years

Business & Money

Stanley, Vincent

Biography & History

Patagonia Books

The personal stories of the founder of Patagonia, Inc. describes his underprivileged childhood as an immigrant in southern California, early fame as a successful mountain climber, and company's dedication to quality and environmental responsibility. 75,000 first printing.

Penguin Press

This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.

Climbing Fitz Roy, 1968: Reflections on the Lost Photos of the Third Ascent

Arts & Photography

Jones, Chris

Tejada-Flores, Lito

Tompkins, Doug

Dorworth, Dick

Photography & Video

Patagonia

180° South takes readers behind the scenes of the film, 180° South, made by Chris Malloy, to learn more about the people who made the original overland journey to Patagonia in 1968, and the repeat journey over ocean and land 40 years later. The book includes stories of events and experiences that inspired Chris Malloy, Yvon Chouinard, and Doug Tompkins to choose paths committed to saving what's left of the wild world. Open it anywhere and enjoy the photographs by the world’s leading surf and climbing photographers Jeff Johnson, Jimmy Chin, Scotty Soen, and Danny Moder.

180° South: Conquerors of the Useless

Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

Simple Fly Fishing: Techniques for Tenkara and Rod and Reel

Science & Math

Mathews, Craig

Mazzo, Mauro

Biological Sciences

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Books by CHOUINARD, Yvon