The Official Guide to American Incomes: A Comprehensive Look at How Much Americans Have to Spend, With a Special Section on Discretionary Income

Cheryl Russell

New Strategist Pubns Inc

Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites (2nd ed)

Politics & Social Sciences

Social Sciences

NEW STRATEGIST PUBLICATIONS

Book by Russell, Cheryl, Mitchell, Susan

Best Customers: Demographics of Consumer Demand

The year is 1950, and you are about to be magically transported more than half a century into the future to the present time. What would you notice first? What would most surprise you? Beyond the obvious technological marvels of the day lie profound changes in our demographics and lifestyles that would be shocking to the 1950s time traveler.Find out what those changes are in Demographics of the U.S.: Trends and Projections, a unique source for details about the socioeconomic trends of the last half of the 20th century and the first decade of the 21st. It includes comprehensive coverage of historical statistics, including single-year data on many topics such as school enrollment, SAT scores, hospital admissions, employment status of men and women, living arrangements of children, marital status, and geographic mobility. Demographics of the U.S. documents the trends of the 50-plus years by compiling historical numbers that cannot be found in a single volume anywhere else. Its ten chapters examine trends in Americans' attitudes and behavior, education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth.What you get in Demographics of the U.S.: 556 pages, table of contents, list of 330 tables, list of 91 illustrations, executive summary, glossary, bibliography, index.

Demographics of the U.S.: Trends and Projections

Best Customers : Demographics of Consumer Demand (Best Customers, 2nd Ed)

Racial and Ethnic Diversity : Asians, Blacks, Hispanics, Native Americans, and Whites (Racial and Ethnic Diversity, 4th Ed)

The Baby Boom : Americans Born 1946 to 1964

The year is 1950, and you are about to be magically transported more than half a century into the future to the present time. What would you notice first? What would most surprise you? Beyond the obvious technological marvels of the day lie profound changes in our demographics and lifestyles that would be shocking to the 1950s time traveler. Find out what those changes are in Demographics of the U.S.: Trends and Projections, a unique source for details about the socioeconomic trends of the last half of the 20th century and the first decade of the 21st. It includes comprehensive coverage of historical statistics, including single-year data on many topics such as school enrollment, SAT scores, hospital admissions, employment status of men and women, living arrangements of children, marital status, and geographic mobility. Demographics of the U.S. documents the trends of the 50-plus years by compiling historical numbers that cannot be found in a single volume anywhere else. Its ten chapters examine trends in Americans' attitudes and behavior, education, health, housing, income, labor force participation, living arrangements, population, spending, and wealth. What you get in Demographics of the U.S.: 556 pages, table of contents, list of 330 tables, list of 91 illustrations, executive summary, glossary, bibliography, index.

Demographics of the U.S.: Trends and Projections (Demographics of the Us)

Business & Money

Marketing & Sales

New Strategist Pubns

The sixth edition of The Baby Boom: Americans Born 1946 to 1964 is a definitive reference by a nationally recognized authority on the Baby Boom. Here author Cheryl Russell, a noted authority on the Baby Boom, analyzes the demographic and spending data you need to fully understand this huge and influential generation that now faces an historic economic downturn just as it approaches retirement.Most of the Baby Boom's 76 million members are in their peak earning years, and they still spend more than any other generation on most products and services. At the same time, the economic downturn has driven home the fact that Boomers may have to endure an old age with inadequate health care and meager incomes. How can businesses and government serve their needs? The Baby Boom is your guide to this all-important but beleaguered generation.The Baby Boom: Americans Born 1946 to 1964 is designed for easy use. It is divided into eleven chapters, organized alphabetically--Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.New to this edition is a chapter on attitudes based on data from the 2008 General Social Survey. Also in this volume are the latest statistics on the labor force participation, living arrangements, incomes, health (including new tables on the use of alternative medicine), spending, and wealth of the Baby Boom generation.With The Baby Boom: Americans Born from 1946 through 1964 in your hands, you have a guide not only to boomers as they confront economic crisis but to the likely course of our nation as well.

The Baby Boom: Americans Born 1946 to 1964 (American Generations)

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Books by Cheryl Russell