Marketing the e-Business (Routledge eBusiness)

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as: Mobile marketing Social networking and blogging E-segmentation Customer relationship marketing online Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

Business & Money

Lisa Harris

Charles Dennis

Industries

Routledge

Single mom and D.A. lawyer Susan Given, the head of the Asset Forfeiture Unit, finds herself targeted by the Mob and old adversaries, including a former fling who would give her a crash-course in pulp-fiction crime fighting. Reprint.

Given the Crime

Margaret Barrett

Literature & Fiction

Pocket

Given The Evidence

Struggling to prevent an emotional breakdown, Assistant District Attorney Susan Givens witnesses a violent murder that places her at the top of a drug lord's hit list as she begins prosecution of a corrupt banker

Given the Evidence

Mystery, Thriller & Suspense

Mystery

Pocket_Books

8vo. complete D/W but some light creases. no front paste down of ffep

Stoned Cold Soldier

Bachman and Turner

Futura Publications

Next-to-last Train Ride

GOOGLE DRIVE, DOCS, SHEETS AND SLIDES FOR BEGINNERS 2023: A BEGINNER'S GUIDE TO CLOUD-BASED PRODUCTIVITY

Computers & Technology

Software

Independently published

ADOBE PHOTOSHOP FOR BEGINNERS 2024: BASIC SKILLS TO IGNITE AND EMPOWER YOUR CREATIVITY

Arts & Photography

Photography & Video

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Books by Charles Dennis