D5 Paperback 2000 158p. 10.50x9.25x0.75. Book about Ideas and Lateral Thinking. Over 450 Selected Examples of the Work from Cato Partners. Broad Spectrum of Design Projects makes Stimulating book for Everyone Interested in Design and more Effective Visual Communication.

Design by Thinking

Arts & Photography

Cato, Ken

History & Criticism

Writers' Digest Books

Australian designer Ken Cato has gained notoriety as a leading figure on the visual communication scene today. His work is admired for its striking originality and dynamism, and has appeared in almost every journal and design magazine around the world, featured in exhibitions in more than 25 countries, and has won numerous design awards over the past two decades. His company, Cato Design Inc, the largest design company in the southern hemisphere, is highly successful in all areas of visual communication including graphics, corporate identity programmes, interior and environmental design. This specially designed book is a tribute to Cato's most recent work. From poster, book and magazine design to sculpture, and his design for the massive neon ceiling for World Expo '88, Cato's work demonstrates a holistic approach, a unique design philosophy both positive and forward-looking which has been the key to his considerable success. Cato outlies this philosophy in this text, looking back over his career to reflect on personal development and achievement, and setting himself in the context of Australia's design tradition.

Cato Design

Thames and Hudson

Recognise Me

Graphic Design

Artista Publishing

Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the design fieldsThis fourth volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation and who has been awarded numerous accolades for his work in brand management and designAs the founding member of the world's largest design conference in 1991, Ken Cato helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging marketThis book is a superb reference title for those in the design industries, advertising, corporate and education fieldsFirst Choice is a continuing opportunity to learn how the world's top designers approach and evaluate their own work. In an attempt to demonstrate the broad parameters of design, Ken Cato has selected a cross-section of designers from more than 40 countries and asked the impossible question of them to choose and justify their favorite all-time work and support this choice with those other works considered. This is an invaluable reference book for those interested in graphic design and the selection criteria applied to the world's leading exponents of the profession.

First Choice: Leading International Designers Select the Very Best of Their Own Work

Images Publishing Dist Ac

This book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the corporate branding fieldsThis volume is compiled by the eminent Dr. Kenneth W. Cato AO, an Australian designer with an international reputation and who helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the worldThis book is a superb reference title for those in the design industries, advertising, corporate and education fieldsIn a world where computer graphics provide a more professional finish to both good and bad design, the distinguishing factor is the strength of the core idea. This volume offers 100 observations into pivotal points in creating or developing the ideas that drive corporate and brand identity. This full-color book will delve into the principles, theory and design processes that help generate movement from the germination of a concept to the genesis of a well-known and recognizable design of a brand or corporate identity.Also available: Beyond the Symbol: Thoughts on a Broader Visual Language ISBN 9781864706673 One Hundred and Fifty Thoughts About Trademarks, Symbols, and Logotypes ISBN 9781864706666 Recognise Me ISBN 9781864706642

One Hundred Thoughts About Corporate and Brand Identity: Design by Thinking

<ul>
<li>This book harnesses the thinking and philosophies behind some of the world's most influential symbols, trademarks and logotypes used in the commercial industries today</li>
<li>This volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation and who helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging market</li>
<li>This book is a superb reference title for those in the design industries, advertising, corporate and education fields</li>
</ul>
This volume profiles 150 trademarks, symbols and logotypes from around the world giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.
Also available: Beyond the Symbol: Thoughts on a Broader Visual Language ISBN 9781864706673 One Hundred Thoughts About Corporate and Brand ISBN 9781864706659 Recognise Me ISBN 9781864706642

Thinking Trademarks, Symbols and Logotypes (Design by Thinking)

This volume features the work of Ken Cato, an Australian designer as well-known around the world as he is in his own country. His branding and signage work includes corporate identity, government projects, sporting events and venues, retail stores, product image and packaging, book layout and design, and much more. He has produced innumerable familiar, iconic designs, just some of which are presented in this compact book.

Ken Cato: The Dimensions of Designs

International Graphic Design Series: Boxed Set

Frost, Malcolm

First Choice: The World's Leading Graphic Designers Select the Best of All Their Work

Books Nippan

This book is a celebration of the world of design and its differences and the differences design can make to the world. It showcases so many works by nearly 400 creative leaders from around the globe who have presented at agIdeas International Design Week throughout its twenty year history.

AGI 2011 design is difference

Design Media Publishing (UK) Limited

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