<p>A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.</p>

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

Business & Money

Caples

HAHN

Marketing & Sales

PRENTICE/HALL

See the best price to sell, buy, or rent books by Caples. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Caples

See the best price to sell, buy, or rent books by Caples. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)