Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more! There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining type, image, and colour into an appealing, accessible message. Graphic Design for Everyone shows you how to define your brand and your message, then takes you through the basic principles of design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to use colour theory for maximum impact. Gain inspiration from real-life examples and exercises that help you to focus on the right solutions for you. Once you've learned the basics, turn to the ten step-by-step projects to help you create your own stunning designs - from business stationery to a sales brochure and online shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals and more. Whether you're a design newcomer or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.

Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself

Caldwell, Cath

Science & Math

Preparing a smart, attention-catching portfolio is every art student's first important step before entering the job market. This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of do's and don'ts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at an agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element. Some of the author's many suggested do's include-- 
<li> Start with color and impact. </li>
<li> Label your work succinctly and clearly. Agencies like concise captions describing problem-solving approaches. </li>
<li> Evaluate the sequence of each example so that your portfolio tells a story Just a few of the don'ts include-- 
</li>
<li> Don't put too many samples of your work in the portfolio. Choose quality over quantity </li>
<li> Don't neglect to include samples that demonstrate skill with typography The author also advises on making the best impression at a job interview, and explains how working designers and illustrators make their sales pitch to get commissions. Every page of this informative book is filled with color illustrations.</li>

Winning Portfolios for Graphic Designers: Create Your Own Graphic Design Portfolio Online and in Print

Arts & Photography

Graphic Design

B E S Pub Co

Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.

Editorial Design Third Edition: Digital and Print

Laurence King Publishing

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today – the design of magazines and newspapers for a wide variety of markets. Generously illustrated, including case studies, practical exercises and tips, and examples of best practice; profiles of individual designers include Mark Porter, Scott Dadich, and Janet Froelich. The book explains the fundamentals of editorial design and layout. Subjects covered include current and emerging digital formats, branding, how to create layouts, handling copy and images, design and production skills, and trends in editorial design. With insider advice and opinions from leading contemporary designers, the book is a practical reference and learning resource that will teach readers everything they need to know to reach the top of the profession. The new edition of this book shows how editorial design has adapted to the online and digital world.

Editorial Design: Digital and Print

Zappaterra, Yolanda

<div>The controversy around paper and digital publications is over. We find ourselves in a new golden age of editorial design, integrated with social media, promotional campaigns, in-person presentations, and products designed for mobile phones. In this new context, it's more important than ever to understand the fundamentals of editorial design. This book is a basic manual for editorial design in the digital age. It offers a theoretical context and practical advice for translating the needs of contemporary journalism into well-designed print or digital pages. In this new revised and expanded edition, designers will learn to integrate their knowledge of typography and image creation with the various channels made available by modern printing techniques and digital publications. &nbsp; La controversia que enfrentaba a las publicaciones en papel y las publicaciones digitales ha terminado. Ahora formamos parte de una nueva edad de oro del diseño editorial, un ecosistema de medios híbrido, integrado con las redes sociales, las campañas promocionales, los actos presenciales y los productos diseñados para dispositivos móviles. En este nuevo contexto es más necesario que nunca conocer bien los fundamentos del diseño editorial, los principios básicos de la tipografía, la dirección de arte y la maquetación. Este libro es un manual básico sobre diseño editorial en la era digital. Te ofrece la orientación teórica y los consejos prácticos fundamentales para trasladar las necesidades del periodismo actual a la composición de la página impresa o digital. Con esta nueva edición, totalmente revisada y actualizada, aprenderás a integrar tus conocimientos de tipografía y creación de imágenes con los diversos canales que ofrecen tanto las técnicas de impresión modernas como las publicaciones digitales. Y además encontrarás información detallada sobre los distintos formatos editoriales, una historia del diseño editorial y numerosos recursos y ejemplos de periodismo visual. En definitiva, la guía básica de referencia del nuevo diseño editorial. &nbsp;</div>

Diseño editorial: Periódicos y revistas, Medios impresos y digitales (Spanish Edition)

Editorial GG

See the best price to sell, buy, or rent books by Caldwell, Cath. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Caldwell, Cath

See the best price to sell, buy, or rent books by Caldwell, Cath. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself

Winning Portfolios for Graphic Designers: Create Your Own Graphic Design Portfolio Online and in Print

Graphic Design For Everyone: Understand the Building Blocks so You can Do It Yourself

Editorial Design Third Edition: Digital and Print

Editorial Design: Digital and Print

Diseño editorial: Periódicos y revistas, Medios impresos y digitales (Spanish Edition)