Product Description Both a practical and inspirational book filled with color combinations for any design and illustration project. The use of color and its combinations creatively in illustration, graphic and product design also implies understanding what emotions they convey and how they affect our design and illustrations. We must also consider that color is also perceived differently in different countries and cultures. All this is widely explained in this second book in the Palette Perfect series, illustrated with projects by renowned international illustrators and designers, and organized by colors (identified with CMYK, RGB and HEX codes) and moods associated with the time of day. Based on real examples drawn from graphic, product and illustration, different innovative combinations and palettes are shown for each color and the meaning it conveys. Intended for graphic designers, design students, fashion and interior decoration lovers, and all those interested in exciting and unexpected color combinations that work. About the Author Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona (Spain). After gaining a bachelor's degree in Communication Design from the School of Fine Arts of the University of Porto (Portugal), she moved to Barcelona to enroll on a Master's Degree at the ELISAVA design school in the same topic. Her final project was awarded the Silver Category at the 3rd ELISAVA Professional Edition Awards ’15. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. This broad set of influences sparked her interest in the theme of Emotional Design. She currently works as a UX/UI designer. Caldas is the author of Design, Create, Thrill. The Power of Graphic Design to Spark Emotions.

Palette Perfect for Graphic Designers and Illustrators: Colour Combinations, Meanings and Cultural References

Arts & Photography

Caldas, Sara

Graphic Design

Hoaki

In this book, the author presents the perspectives of several authors and designers on how to achieve an emotional graphic design. Even though they are not absolute truths and there is no guarantee that if a designer follows those principles people will be emotional attached to the work, they will certainly bring them closer to that. Emotional design is a design that reflects on the crucial role emotions have in the human ability to understand the world, promising to enhance the qualityof life of its audience. A successful emotion-driven design improves the relationship between the audience and the 'product', creating deep emotional bounds between the two. There are already many theories talking about emotional design in product design, industrial design, and even web design. But what about graphic design? This book aims to bring the graphic designer closer to delivering an emotion-driven design. Designers quoted: AUSTRALIA: Motherbird&nbsp;(Melbourne). BELGIUM: Teresa Sdralevich&nbsp;(Brussels). CANADA: Dejan Djuric-Leo Burnett (Toronto); Marian Bantjes&nbsp;(Bowen Island).FRANCE: Emmanuelle&nbsp;(Paris); Grapheine&nbsp;(Paris). GERMANY: Miki And Tilmann-The Simple Society (Berlin/Tokyo). IRELAND: Daniel Gray-Us Two (Dublin).ITALY: Benetton Press Dept.&nbsp;(Ponzano). JAPAN: Yuta Takahashi&nbsp;(Tokyo). PORTUGAL: Clara Vieira-Claan (Porto); Joao Machado&nbsp;(Porto); Nuno Coelho&nbsp;(Porto).SPAIN: Isidro Ferrer&nbsp;(Madrid); Javier Jaen (Barcelona); Juan Mingarro-Brosmind (Barcelona); Pau Garcia-Domestic Data Streamers (Barcelona); Rafa Soto-Herraizsoto (Barcelona); This Is Umami&nbsp;(Barcelona); Veronica Fuerte-Hey Studio (Barcelona).SWEDEN: Fredrik Ost-Snask (Stockholm).SWITZERLAND: Cornelia Nuenlist-Walker.THE NETHERLANDS: Kesselskramer&nbsp;(Amsterdam).UK: Camille Walala&nbsp;(London); Chineasy&nbsp;(London); Kirstie-Visual Editions (London); Luke Whittaker-State of Play (London); Jan Eumann-Wolffolins (London, New York, San Francisco). US: Aiga Get Out The Vote&nbsp;(New York); Brian Gartside&nbsp;(New York); Bridget Teixeira-The Phluid Project (New York); Candy Chang&nbsp;(New York); David Carson&nbsp;(New York); Dear Data (New York/ London); Matt Dorfman (New York); Adam J. Kurtz&nbsp;(New York); Milton Glaser Studio&nbsp;(New York); Erika Zorzi-Mathery Studio&nbsp;(New York); Gosbinda Vizarretea-Sagmeister & Walsh (New York).

Design, Create, ThrillThe Power of Graphic Design to Spark Emotions

See the best price to sell, buy, or rent books by Caldas, Sara. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Caldas, Sara

See the best price to sell, buy, or rent books by Caldas, Sara. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Palette Perfect for Graphic Designers and Illustrators: Colour Combinations, Meanings and Cultural References

Design, Create, ThrillThe Power of Graphic Design to Spark Emotions