Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy. The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various functional strategies. The growth of the automobile industry or, for that matter, any consumer-facing industry lies in its ability to maintain a continuous pipeline of new and innovative products, substantive in functionality and stylistic in appearance. The automobile industry provides the perfect backdrop for discussing products as the core of the corporate business strategy. The global automobile industry, including the Indian automobile industry, is at an inflection point with portends of an unprecedented transformation. The drivers of this transformation are already seen in terms of connected vehicles, autonomous mobility, electric vehicles and digital technologies. The book, through its eighty chapters, demonstrates the synergistic interplay between technology and business, strategy and execution, innovation and inventiveness, enterprise and regulation, indigenization and globalization, structure and process, resourcing and spend, and leadership and management. This interplay would determine India's ability to become a major player in this transformation. This book will be of interest to industry professionals, policy makers, the academic community and the general public.

Product Strategy and Corporate Success: Concepts and Cases from the Indian Automobile Industry

Business & Money

C B Rao

Management & Leadership

Notion Press Media Pvt Ltd

Work-Life Balance: Essays in Individual and Organizational Behavior

Self-Help

Personal Transformation

Competitive Strategy is a key driver of industrial growth and economic development. Professor Michael Porter's treatise, formulated in 1980, remains the only integrated work on the subject to date. While its core concepts endure, it requires the holistic incorporation of additional insights and prescriptions, based on current and future trends. This book reviews Porter's work in the context of the global economic forces and rapid technological changes that have affected businesses and their strategies from the mid-2000s. It focuses on select aspects of competitive strategy particularly affected by such forces and develops several novel constructs to strengthen and expand the core analytical framework of competitive strategy with a futuristic perspective. The book embeds the impact of technology throughout but recognises that a more focused and detailed analysis of the same has been presented in the author's recent companion work, Technology and Competitive Strategy: Perspectives for Innovators, Differentiators and Followers. Each of the book's chapters is dedicated to a unique facet of competitive strategy, with novel hypotheses and constructs supported by multiple real-life examples. The book will inspire professionals, business leaders, academicians and public policy makers involved in strategy and growth to appreciate issues and solutions in a broader and a more contemporaneous industrial and economic context.

Competitive Strategy: A Contemporary Retake

Economics

Notion Press, Inc.

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Books by C B Rao